Foxway and Samsung making retail more circular
Foxway has partnered up with Samsung for a collaboration in the Nordic countries. The collaboration entails a Rental as a service agreement, where the customers have an opportunity to rent Samsung's premium smart phones to a fixed monthly cost. The customers can exchange or return the devices and Foxway ensures that it gets a new life with a new user. This is a way to raise awareness about circularity and the benefits of renting a device.The possibility to rent a classified premium smart phone creates a more circular way of consuming electronics. It contributes to sustainable usage of the