This International Women’s Day, IKEA drops online game to spark conversation about equality in the home
· Developed in collaboration with relationship expert Jennie Miller, FiftyFifty is a conversation game to help couples work out how to balance household responsibilities · IKEA will mark the game’s launch by hosting a virtual concert by Swedish pop icon and passionate feminist, Zara Larsson Ingka Group is taking on inequality in the home for International Women’s Day with the launch of a free digital game on IKEA Instagram feeds. Created with relationship expert Jennie Miller, FiftyFifty takes couples through 10 questions designed to start honest conversations about everyday equality,
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