Unified Kiilto Pro – New labels make products easier to recognise
The idea behind Kiilto’s new labels is to create a clear unified brand and to present a strong Kiilto to both the Finnish and international markets. The aim is for a fresh and straightforward appearance and easier identification of the products for customers.The process of redesigning the labels of Kiilto’s professional hygiene products began in spring 2020, and the first products bearing the new labels will be on the shelves in autumn 2020. The familiar labels had been around for a long time, so it was time for a change and a fresher look. The new labels are part of the larger process