Casino Cruise choose Wiraya to boost player activation through Mobile Customer Activation
Stockholm, Sweden, 19 of December 2017: Wiraya, the market leader for mobile customer activation, today announced its latest long-term agreement with Casino Cruise (part of Genesis Global Ltd). Using Wiraya’s customer activation technology Casino Cruise will be able to significantly increase conversion from new customer registration to first deposit and reactivate lapsed players. With Wiraya’s solution, Casino Cruise can now specifically target registered and lapsed players with the right message, at the right time and in the right channels, automatically. Idan Levy, COO at Genesis