SAY Seltzer design wins the Dieline award
Since 2020, the drinks industry has been buzzing about hard seltzers. In the Nordics, the category was not yet fully formed and the name ‘seltzer’ sounded vague to consumers, when Anora introduced this fast-growing segment in Finland as one of the first players in the market.The first SAY Seltzers were launched for the spring selection in 2021, when SAY Seltzer Strawberry & Raspberry 4% and SAY Seltzer Orange & Guarana 4% were introduced to consumers. For summer 2022, SAY Seltzer introduced two new flavors, Grapefruit &