Autonomous Driving. Electric Vehicles. Prices. Test Drives. Simon-Kucher’s 2022 Automotive Consumer Survey explores U.S. consumers’ response to automotive innovation.
While roughly half of all U.S. consumers express interest in electric vehicles and autonomous driving technology, there is also surprisingly high satisfaction with more traditional approaches.· Vehicle purchase motivation · Data sharing with the manufacturers · Consumer views on in-car advertising · Purchase motivation for Electric Vehicles (EV) · Consumer views on autonomous driving [Boston, U.S. April 13, 2022] As the automotive industry continues to innovate, U.S. consumer attitudes are shifting toward increasing openness to data sharing, new mobility concepts, and