Avensia Grows B2B Offering and Customer Base
Modern commerce expert Avensia reports an increasing demand for the company’s services and solutions from the business-to-business (B2B) segment in 2021. As professional buyers increasly prefer to shop and interact with suppliers in digital channels the ROI for B2B digital transformation has never been so apparent.The Covid pandemic has accelerated the shift toward digital channels for B2B sellers and buyers. According to a survey featured in Digital Commerce 360, 80% of B2B buyers will do more purchasing online post pandemic and research from McKinsey shows that up to 80% of B2B decision