Aet Altroff appointed Head of Customer Value Management
Aet Altroff is appointed Head of Customer Value Management (CVM) in Swedbank and member of the Group Executive Committee. This is a new Group function in Swedbank that will develop the bank’s ability to offer personalised services and products.In October of 2016 Swedbank announced the creation of Digital Banking with the aim to ensure digital development, transformation and innovation. At the same time Swedbank announced that a new organisation - CVM - was being formed. CVM will drive customer loyalty with proactive, relevant and personalised offers distributed to the right channel at the