Pricer’s in-store solution to be expanded in Canadian Tire stores
Building on the existing framework agreement signed with Pricer in 2020, Canadian Tire Dealer Association (CTDA), a dealer network of approximately 500 stores across Canada, continues to deploy technology enhancements throughout Canadian Tire retail stores.The CTDA has completed the installation of Pricer’s electronic shelf label (ESL) infrastructure in all eligible Canadian Tire stores. Of those, it is anticipated that 80% of eligible stores will have 80% of all products labeled with ESL by the end of 2025. “Implementing Pricer’s digital tags has been helpful for Canadian Tire stores.