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As a dear friend, I know Allen would be delighted to see the method he developed more than 30 years ago is still having such a positive impact, even after his death. He has a lasting legacy and continues to help people fight their addictions. Allen worked extensively on applying the method to other issues, drafting a huge quantity of texts before he passed away in 2006. I worked closely with him and was honoured that he entrusted me with the method, in the knowledge that I, along with other senior Allen Carr’s Easyway therapists, was more than capable of editing his texts and updating them as required. A good example of this is how the method has been successfully applied to the recent phenomenon of e-cigarettes as well as to other addictions and issues such as debt and sugar addiction with books covering caffeine addiction, cannabis addiction and a variety of other, so-called harder drug addictions such as heroin & cocaine in the pipeline. Editing Allen’s notes enables us to apply the method to all these other addictions, as well as making sure that in doing so, the method is delivered in a contemporary and up-to-date context.
John Dicey, Worldwide CEO & Senior Therpist, Allen Carr's Easyway
“I know so many people who have turned their lives around after reading Allen Carr’s books.”

Sir Richard Branson
It was such a revelation that instantly I was freed from my addiction
Sir Anthony Hopkins
The method is absolutely unique, removing the dependence on cigarettes, while you are actually smoking. I’m pleased to say it has worked for many of my friends and staff.
Sir Richard Branson
Brilliant….I haven’t smoked since – for like a year and a half!
Ashton Kutcher
We were delighted to have been contacted by representatives of the Irish Government who were looking for assistance in achieving a significant reduction in the number of smokers in Ireland
John Dicey, Worldwide Managing Director, Allen Carr's Easyway
Brenda Sweeney, Head of Allen Carr Ireland, and her brilliant team have achieved amazing things in Ireland - having cured tens of thousands of smokers over many years. The smokers of Ireland couldn't be in safer hands
John Dicey, Worldwide Managing Director, Allen Carr's Easyway
So much of the thinking surrounding stopping smoking seems to involve negative expectations; that life will be worse as a non-smoker rather than better. It’s really refreshing to see people coming along with positive aspirations rather than expecting the worse. They get a fabulous surprise with Allen Carr’s method – not only do they find it easy and enjoyable to stop – they genuinely enjoy incredible enhancements to their lives.
John Dicey, Worldwide Managing Director & Senior Therapist, Allen Carr's Easyway
Many of the clients citing ‘enhanced sex life’ as a motivating factor are women. Although the effects of stopping smoking on women can be quite dramatic – in an extremely positive sense – the effect on men is even more intense. And surprisingly more and more men are citing the reason to quit on the confidential questionnaires they complete at our clinics. Whether the increase has anything to do with FIFTY SHADES OF GREY or not – we simply don’t know – but it all seems to have coincided with the popularity of the book and more recently the movie.
John Dicey, Worldwide Managing Director & Senior Therapist at Allen Carr’s Easyway
So much of the thinking about stopping smoking seems to involve negative expectations; that life will be worse as a non-smoker rather than better – it’s really refreshing to see people coming along with positive aspirations rather than expecting the worse. They get a fabulous surprise with Allen Carr’s method – not only do they find it easy and enjoyable to stop – they genuinely enjoy incredible enhancements to their lives.
John Dicey, Worldwide Managing Director & Senior Therapist at Allen Carr’s Easyway
Anecdotally – we get emails from women who have attended our clinics which make me blush in terms of the positive impact that stopping smoking has had in that regard.
John Dicey, Worldwide Managing Director & Senior Therapist at Allen Carr’s Easyway
One anecdote from a client who attended our London clinic sums this up. Apparently his girlfriend dumped him when, during sex, she noticed he had manoeuvred them into a position whereby he could reach his cigarettes and lighter and spark up a cigarette without her noticing him do so – whilst continuing in the act. As soon as she noticed the smoke she kicked him out of bed.
John Dicey, Worldwide Managing Director & Senior Therapist at Allen Carr’s Easyway
Make no mistake - technology and social media shouldn't be demonized - they're incredibly engaging and useful in our everyday lives - the objective of our study was to establish whether youngsters were moving beyond
John Dicey, Worldwide Managing Director & Senior Therapist, Allen Carr's Easyway
The findings of this report are cause for concern and highlight a generation of young people exhibiting many of the hallmarks of addictive behaviour. The explosion of technology we have seen since the late 90’s offers incredible opportunities to our youth – the constant stimulation provided by access to the internet for example can be a good or a bad thing. There’s a price to pay. This study indicates that huge numbers of young people are developing compulsions and behaviours that they’re not entirely in control of and cannot financially support. Unless we educate our young people as to the dangers of constant stimulation and consumption, we are sleepwalking towards an epidemic of adulthood addiction in the future
John Dicey, Worldwide Managing Director & Senior Therapist, Allen Carr's Easyway
As soon as the e-cigarette phenomenon hit the UK we immediately became aware that e-cigarette users were smoking normal cigarettes whenever they could and using e-cigarettes at times when they couldn’t. We also discovered that many of the e-cigarette users who were attending our clinics understood that their intake of nicotine had actually dramatically increased since they started vaping. They found that they vaping inside the home and other places where previously they’d have been forced to go outside to smoke a real cigarette – thus forcing them to cut down
John Dicey, Worldwide Director, Allen Carr's Easyway
It really is a ‘back to the future’ kind of situation. In the 1940s and 1950s doctors and health professionals would actually recommend that patients smoke and even endorse certain brands
John Dicey, Worldwide Director, Allen Carr's Easyway
Today, some really big hitters in the anti-tobacco and medical establishment are making a huge mistake by pushing smokers towards e-cigarette use thereby ensuring that they carry on smoking and vaping and therefore in many cases increasing their intake of nicotine
John Dicey, Worldwide Director, Allen Carr's Easyway
Actually the biggest issue by far is the sudden re-normalisation of smoker/smoker-like behaviour which is already having a huge impact on youngsters picking up e-cigarettes and normal cigarettes
John Dicey, Worldwide Director, Allen Carr's Easyway
The creation of a harm reduction strategy for smokers was therefore born entirely from the tobacco control establishment’s spectacular failure to help smokers to stop smoking.
John Dicey, Worldwide Managing Director & Senior Therapist, Allen Carr's Easyway
The creation of a harm reduction strategy for smokers was therefore born entirely from the tobacco control establishment’s spectacular failure to help smokers to stop smoking.
John Dicey, Worldwide Managing Director & Senior Therapist, Allen Carr's Easyway
There are no controls over who can sell them, who can buy them, what is in them, and how the product might be advertised. It’s back to the days of Mad Men – using sex to sell slavery and addiction.
John Dicey, Worldwide Managing Director & Senior Therapist, Allen Carr's Easyway
Because zero nicotine capsules or liquid can be purchased – youngsters really can say that the e-cigarette they are using is not addictive.
John Dicey, Worldwide Managing Director & Senior Therapist, Allen Carr's Easyway
Who knows what damage will be done by the re-normalisation of inhaling an addictive drug orally in public?
John Dicey, Worldwide Managing Director & Senior Therapist, Allen Carr's Easyway
The advertising creatives on Madison Avenue can once again use humour & hugely aspirational imagery to sell nicotine addiction!
John Dicey, Worldwide Managing Director & Senior Therapist, Allen Carr's Easyway
Is anyone keeping count of the number of former smokers who quit with willpower who are being sucked back into nicotine addiction by unbridled e-cigarette availability, marketing, and advertising?
John Dicey, Worldwide Managing Director & Senior Therapist, Allen Carr's Easyway
The Nicotine Industry will lead the field in establishing how harmful or otherwise it may be (and we all know how well that’s turned out in the past).
John Dicey, Worldwide Managing Director & Senior Therapist, Allen Carr's Easyway
This is an industry with a proven track record of fraud on a global scale, lies, bribery, corruption, suppression of study data that’s resulted in millions of lives being lost
John Dicey, Worldwide Managing Director & Senior Therapist, Allen Carr's Easyway
“Despite common perceptions many part-time and social smokers get through enough cigarettes a week to put their lives on the line…..too many are in denial about the life-threatening damage they could be doing”
Dr Mike Knapton, Associate Medical Director of the British Heart Foundation says of occasional smoking
His method is absolutely unique, removing the dependence on cigarettes, while you are actually smoking. I’m pleased to say it has worked for many of my friends and my staff.
Sir Richard Branson
Some friends of mine who had stopped smoking using Allen Carr’s method suggested that I tried it. I did. It was such a revelation that instantly I was freed from my addiction. Like those friends of mine, I found it not only easy but unbelievably enjoyable to stay stopped.
Sir Anthony Hopkins
Allen Carr’s Easy Way to Stop Smoking Program achieved for me a thing that I thought was not possible – to give up a thirty year smoking habit literally overnight. It was nothing short of a miracle.
Anjelica Huston
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