The three cornerstones of our strategy are transformation, growth and scalability. We make the necessary investments in competence and technology in order to produce solutions that leverage AI and improve processes in our customers’ value chains, and to respond to the changing needs of our customers and partners.

In line with Alma News Media's strategy, we will focus more and more on nationwide, subscription-based digital news media. Kotikokki will continue to serve its users and advertisers by the new main owner

Satakunnan Kansa has gained the trust of the people in the region; this can be seen in the very high reader numbers of both the printed newspaper and the online service. This is a great foundation to build on, but we need to regain that trust every day.

We wanted to be part of an arrangement in which the ownership of the Kainuun Sanomat product family returns to its roots in its home region. Kainuu has a strong identity and deserves media of its own.

The readers’ needs and wishes concerning the digital content are changing as the online service is becoming more popular. We are redesigning both our content and the manner of its publication in order to better fulfil these wishes via digital channels.

Sanna has started in an important position in which she will drive brand reforms that will be launched at Alma Media. We will build Alma Media's broad product and service brand portfolio into an even more concise family, focusing on digital growth and responsibility

This project is our response to the digital flux of media and the change in consumer behaviour. Printed newspapers are still made well but our approach to readers' media day is strongly digital.

Enjoying high-quality content should be seamless, regardless of the format. Digitality and the flux brought on by it shouldn't be perceived as a challenge but an opportunity to be more efficiently involved in people's day-to-day life.