Audumbla recruits top executives from Carat
Audumbla recruits top executives from Carat Audumbla Communication Group AB is to establish the media agency Audumbla Bizkit, a company intended for media strategy consultancy. Audumbla has recruited Johan Eidmann, CEO of Carat Sweden and Peter Arnesson, CEO of Carat Interactive, two of the top media strategists in Sweden as regards TV and new media. Audumbla Bizkit will be working with media strategy consultancy, thus constituting an important part of the Group's complete range of services. Audumbla Bizkit's task is to help its clients to optimise the return on their media investments -