Coloreel Expands Reach in UK with New Distributor Agreements
Coloreel has announced the expansion of its distributor network in the United Kingdom by securing agreements with two new distributors, Amaya Sales UK and Stocks, in addition to its existing partnership with AJS Embroidery Services.
This growth of Coloreel's distributor network, combined with the appointment of Stephen McKenzie as the new Sales Director for the UK & Ireland, showcases Coloreel's commitment to increasing its presence in the UK market.
McKenzie joins Coloreel with a wealth of experience in sales and sourcing. He has held leadership positions at prominent retail groups such as BESTSELLER (Jack Jones and Vera Moda), Bench, and Penn Sports (Wilson).
"We are thrilled to be working with Amaya and Stocks, along with our strong partnership with AJS Embroidery Services,” said McKenzie. "This will help us bring our innovative technology to more customers in the UK, and our partnerships with these three industry leaders will allow us to better serve the on demand and premium fashion markets."
Julian Wright, Sales Director at Amaya, added, "At Amaya, we strive to offer innovative solutions for our customers' production needs. Coloreel's instant thread colouring technology simplifies the embroidery process and makes it more adaptable to the on-demand model. By offering Coloreel, our customers can now offer high-quality embroideries with unlimited colour options to their end consumers."
Andrew Stocks, Director of Stocks, said, "Coloreel and its unlimited colour embroidery technology provide our customers with new opportunities to grow their business like never before. Our largest customer already has Coloreel units installed, and we have received enquiries from big-name brands eager to feature products embroidered with Coloreel technology on the high street."
Tony Dorsey, Managing Director of AJS Embroidery Services, said, “We are proud to be a long-standing partner of Coloreel in the UK and to have witnessed its development and adoption. We believe Coloreel's on-demand capabilities will allow it to become the standard solution for production in our industry.”
Stephen McKenzie, Sales Director UK & Ireland, Coloreel
stephen.mckenzie@coloreel.com
+44 755 768 46 12
Torbjörn Bäck, CEO, Coloreel
torbjorn.back@coloreel.com
+46 (0)761-10 91 77
About Coloreel
Coloreel is a Swedish textile innovation brand with a ground-breaking technology for embroidery that enables high-quality dyeing of textile thread on demand, unlocking a world of potential.
The technology is used to both preserve the craftsmanship of embroidery and take embroidery to the next level. The unique solution makes previously complicated designs accessible, including gradients, textures and other stunning effects. Using only a single thread and needle means that it also significantly improves quality and efficiency, enabling immediate start up and faster delivery. In short, Coloreel empowers creativity and enhances quality and efficiency, making the ordinary extraordinary. In the future, the technology can be used for sewing, knitting, weaving and more.
Coloreel is part of the movement to reduce waste and move the textile industry towards more sustainable production. By dyeing the thread directly, there is no wastewater, hence no water pollution. And, using a single reel of thread and needle also means minimized thread waste and minimized microfiber pollution.
About AJS Embroidery Services
AJS Embroidery Services is a distributor for Tajima Embroidery and has successfully distributed Coloreel since 2018. They offer an industry-leading DTF Printing solution and consumables. AJS also distribute Tajima Software from simple lettering to automation. PulseID automation from Tajima Software gives you a unique plug-in for all major web platforms such as Shopify, Prestashop, Magento and others. Orders to machines for Embroidery, Printing, DTF, Coloreel and Rotary Engraving. PulseID takes your personalisation business to a whole new level with an easy workflow solution.
About Stocks
Stocks is a leading provider of commercial and industrial embroidery equipment in the UK, boasting over 50 years of experience in the textiles industry. With a focus on industrial sewing, the family-owned business is the exclusive distributor for ZSK embroidery machines in the UK.
About Amaya Sales UK
Amaya Sales UK specializes in supplying garment decoration equipment and consumables. With over 30 years of experience in the industry, they offer a wide range of personalization equipment, including DTG, transfer printing, embroidery, UV printing, DTF, vinyl cutting, print-and-cut, and heat presses representing leading brands Melco, Kornit Digital, Polyprint and Roland.
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