Leading Brand Manufacturer HWASEUNG Enterprise Implements Coloreel in Vietnam
HWASEUNG Enterprise, an industry-leading footwear, headwear, and textile manufacturer, announces the first installation of Coloreel in Vietnam.With Coloreel, HWASEUNG Enterprise takes another step towards more sustainable production. As a key supplier to leading global brands such as Nike, Adidas, Titleist and Lacoste, HWASEUNG Enterprise is a signatory to the UNFCCC Fashion Industry Charter for Climate Action and has committed to reducing Greenhouse gas emissions by 50% by 2030.
"By partnering with Coloreel, we are taking a significant step towards a more sustainable future while
Coloreel is pleased to announce the appointment of Lars Lidman as the company's new Vice President of Global Sales. With a strong background in international sales of technical products, Lars will play a vital role in further driving Coloreel's global expansion efforts.Lars Lidman brings with him a wealth of experience from previously held roles at renowned organizations such as ABB, Ericsson and most recently Teledyneflir (previously Flir Systems). Over the past two decades, he has demonstrated exceptional sales leadership and a keen understanding of global markets.
Lars Lidman,
Combining Coloreel embroidery thread with traditional threads has become much easier, thanks to Coloreel's latest software upgrade. The company has recently added a multi-thread option to its innovative embroidery software.Coloreel's technology is based on applying dye directly to the thread as it passes through the Coloreel unit, resulting in precise and vibrant colors. With the new multi-thread option, the Coloreel software allows users to combine traditional embroidery threads with Coloreel threads.
While Coloreel offers improved efficiency and enhanced color options for most
Coloreel has obtained its 100th patent, adding to its already substantial portfolio of worldwide patents for its innovative digital thread dyeing technology.Coloreel’s technology allows any embroidery machine to instantly customize thread color during production. Paired with Coloreel, embroidery machines can access millions of precise colors in real time.
The company has in total 14 patent families which are active in 45 key countries. This comprehensive range of patents currently in use covering all essential aspects of Coloreel’s technology and products. The patents cover the current
Coloreel has announced the expansion of its distributor network in the United Kingdom by securing agreements with two new distributors, Amaya Sales UK and Stocks, in addition to its existing partnership with AJS Embroidery Services.This growth of Coloreel's distributor network, combined with the appointment of Stephen McKenzie as the new Sales Director for the UK & Ireland, showcases Coloreel's commitment to increasing its presence in the UK market.
McKenzie joins Coloreel with a wealth of experience in sales and sourcing. He has held leadership positions at prominent retail groups such
Coloreel has partnered with Gina Tricot to offer a unique chance to personalize new and loved clothing with Coloreel’s unlimited color embroidery technology.As a part of their Creative Studio initiative to offer more fun and sustainable ways for customers to stay on-trend with up-cycling and personalization, the Swedish fashion brand Gina Tricot will launch an on-demand embroidery studio in their Borås flagship store.
During the first week of December, Coloreel will install one of its instant thread coloring units at Gina Tricot in Pallashuset. Customers can choose their favorite design
Printful is one of the first print-on-demand companies to introduce the new Instant Thread Coloring Unit (ITCU) by Coloreel, a Swedish textile innovation brand. Printful can now give business owners an extra advantage through offering the latest cutting-edge embroidery technology to their customers.Embroidery has always had a limited color offering because a single machine can only house a small number of threads, and each thread has its fixed color. For example, the red thread is only one kind of red, without brighter or darker color variations.
To be able to grow into a company with international distribution, the embroidery technology company Coloreel has recruited Saman Khalilian as the new CFO.Saman Khalilian has extensive experience in finance and business development from tech and growth companies, and most recently came from the role of CFO for the Ambea Group's healthcare company Klara.
Saman has a degree in electronics engineering from KTH and a bachelor's degree in economics. He will have an important role in the management team and will actively support the company by creating favourable conditions for the company's
Elin Wengström has taken on the role of VP Marketing at the Swedish company Coloreel, whose unique and ground-breaking technology for embroidery is being established internationally.The Swedish company Coloreel is known for a technology that modernizes digital embroidery. By digitizing and streamlining an otherwise rather complicated process, Coloreel offers a completely new way of using embroidery for the textile and fashion industry. The technology enables both accurate color reproduction and creative effects, such as gradients and textures not possible to produce before.
Coloreel has
Coloreel, with its unique technology for digital dyeing of textile thread on-demand for more sustainable and creative embroideries, announces a new order to Snuggle, one of UK's leading & largest DTG print fulfillment companies based in Peterborough.The deal is announced a few days before the Printwear & Promotion trade show in Birmingham where Coloreel is exhibiting together with distribution partner AJS Embroidery Services Ltd. You can see and experience the Coloreel technology live in booth nr K40, between April 24-26[th].
Sven Öquist, VP Sales at Coloreel Group AB comments:
“We
Coloreel, with its unique technology for digital dyeing of textile thread on-demand for more sustainable and creative embroideries, launches new colorful collaboration and collection with maxjenny!, a luxury clothing label based in Copenhagen, Denmark.The collection includes a selection of dresses embroidered with a custom logotype design placed on the silhouette of the dress. The logotype embroidery is designed with multiple-point gradients to create a graffiti spray paint effect that would not be possible with traditional embroidery. The Maxjenny! Coloreel graffiti dresses were recently
Coloreel, with its unique technology for digital dyeing of textile thread on-demand for more sustainable and creative embroideries, announces the sale of five (5) single-head machines to new distribution partner in India, Apsom Infotex Limited (“Apsom”).The deal is the first step for Coloreel entering the industrial embroidery market in India, one of the world’s largest markets for textile production and embellishment. Apsom is the market leader in the Digital Inkjet Print Market in India for textile and industrial applications with more than 25 years of experience from operating in India.
Coloreel, with its unique technology for digital dyeing of textile thread on-demand for more sustainable and creative embroideries, announces the sale of the first multi-head in the United States to Hirsch Solutions, the world’s largest distributor of embroidery machines. The six units will be placed over a Tajima TMEZ 6 head embroidery machine for one of Hirsch’s innovative customers based in California.The deal is announced shortly after the very successful Impressions Expo at Long Beach, Los Angeles US, where Coloreel and Hirsch demonstrated live the unique capabilities provided by
Coloreel, with its unique technology for digital dyeing of textile thread on-demand, expands partnership with US leading distributor of embroidery machines, Hirsch Solutions.Hirsch Solutions, Huntersville, North Carolina, is the leading distributor of embroidery machines and other decoration equipment on the US market, with a large network of high-end customers in the textile and decoration industry.
With the strengthened partnership, both companies are making additional investment in the areas of sales, service & support and marketing to meet the increased demand on the US market. As a
Coloreel, with its unique and well-patented technology for on-demand digital dyeing of textile thread for more sustainable and creative embroideries, closes new distribution deal with specialised digital printing solutions provider TechnoProgress in Italy. The first, immediate step includes sales of one unit of Coloreel’s instant thread coloring equipment to TechnoProgress.Mats Sjögren, Sales Director at Coloreel Group AB comments:
“TechnoProgress opens additional doors for Coloreel in Italy and is a very good next step in Coloreel’s market expansion in this important market. This new
Coloreel, with its unique and well-patented technology for digital dyeing of textile thread on-demand that creates sustainable and creative embroideries, received a new order of ten units from MIB in Portugal consisting of both multi-head and single head installations.MIB, Máquinas Industriais para Bordados, is a leading distributor in Portugal with more than 25 years of experience in the embroidery industry and has a large number of high-end customers in the textile and decoration industry. With the new investment in the unique Coloreel products, they will enable more of their customers to
Coloreel and the ground-breaking instant thread coloring technology for the embroidery and textile industry has been awarded the Quality Innovation Award in the category “Circular economy and carbon neutrality innovations, an award from SIQ, the Swedish Institute for Quality.The Quality Innovation Award is a co-arrangement between quality institutes in several countries that annually awards companies, organizations, or individuals with innovations that have a clear connection to conscious systems in their work and a clearly identified customer need as a starting point. It is crucial to
Coloreel Group AB has been nominated for the prestigious Encouragement for action 2021 award in the category of Fashion innovation.The award is given to digital and innovative advances that lead to positive and sustainable changes in the textile and fashion industry. It encourages companies and individuals that use a new perspective or technology to connect the fashion industry with progressive development. The nominees are selected by an eight persons strong independent jury with representation from the Nordic textile and fashion industry.
Mattias Nordin, CEO, Coloreel, comments;
“We
Coloreel, with its unique patented technology for digital dyeing of textile thread on-demand, is entering the next phase in the efforts to scale up the company globally. Sven Öquist, with a background from Polestar, has therefore been recruited as the new Vice President Sales.Coloreel, a Swedish textile innovation brand, has developed a pioneering technology that enables high-quality digital dyeing of textile thread on-demand, creating sustainable and vivid fashion details. Coloreel began efforts to scale up the global presence last year, targeting a market valued over SEK 25 billion.
At
Coloreel will together with Hirsch Solutions display its instant thread coloring unit at the show Impressions Expo Long Beach, 17-19 January 2020.Hirsch Solutions is the largest apparel decorating equipment distributor in the world and has a broad network of sales representatives och service technicians all over the USA.
“It feels great to show the Coloreel unit with Hirsch Solutions who is a fantastic company with a huge network. Impressions Expo Long Beach is the ideal show to display the Coloreel unit and start the sales process for the American market,” says Magnus Hellström, VP