Discover Coloreel’s embroidery on-demand at Gina Tricot’s flagship Store
Coloreel has partnered with Gina Tricot to offer a unique chance to personalize new and loved clothing with Coloreel’s unlimited color embroidery technology.
As a part of their Creative Studio initiative to offer more fun and sustainable ways for customers to stay on-trend with up-cycling and personalization, the Swedish fashion brand Gina Tricot will launch an on-demand embroidery studio in their Borås flagship store.
During the first week of December, Coloreel will install one of its instant thread coloring units at Gina Tricot in Pallashuset. Customers can choose their favorite design from a selection of Coloreel ready embroideries and have their chosen clothing item embroidered in-store within a matter of minutes.
“The opportunity to explore Coloreel's innovative technology with our customers in-store is an amazing opportunity for us at Gina Tricot. We believe that technology like Coloreel will play a big part in our industry from a sustainability perspective going forward, and we are very proud to be a part of that journey”, says Emma Garrote, Global Production & Sustainability Manager at Gina Tricot.
“We’re excited about our partnership with Gina Tricot. This is one of the first opportunities Swedish consumers will have to experience Coloreel’s instant thread coloring technology live in a retail environment. There is an increasing consumer demand for personalized and customized clothing. With in-store on-demand embroidery, Coloreel can bring true value to Gina Tricot’s customers”, says Elin Wengström, VP Marketing & Communication at Coloreel.
EXPERIENCE COLOREEL LIVE
Thursday 1 Dec: 15.00-18.00
Friday 2 Dec: 15.00-18.00
Saturday 3 Dec: 11.00-14.00
Friday 9 Dec: 15.00-18.00
Saturday 10 Dec: 11.00-14.00
Friday 16 Dec: 15.00-18.00
Saturday 17 Dec: 11.00-14.00
For more information, please contact:
Elin Wengström, VP Marketing & Communication Coloreel
elin.wengstrom@coloreel.com
+46 (0)769-49 59 01
Emma Garrote, Global Production & Sustainability Manager Gina Tricot
emma.garrote@ginatricot.com
+46 (0)33 799 1923
www.coloreel.com, LinkedIn, Instagram, Facebook, Youtube
About Coloreel
Coloreel is a Swedish textile innovation brand with a groundbreaking technology for embroidery that enables high-quality coloring of textile thread on demand, unlocking a world of potential.
We use our technology to both preserve the craftsmanship of embroidery and take embroidery to the next level. The unique solution makes previously complicated designs accessible, including gradients, textures and other stunning effects. Using only a single thread and needle means that it also significantly improves quality and efficiency, enabling immediate start up and faster delivery. In short, Coloreel empowers creativity and enhances quality and efficiency, making the ordinary extraordinary. In the future, the technology can also be used for sewing, knitting, weaving and more.
Coloreel is also part of the movement to reduce waste and move the textile industry towards more sustainable production. By coloring the thread directly, there is no wastewater, hence no water pollution. And, using a single reel of thread and needle also means minimized thread waste and minimized microfiber pollution.
The result, of course, is embroidery at full potential.
About Gina Tricot
Gina Tricot AB is a Swedish fashion company that offers feminine fashion for women, as well as children and youth fashion and home décor. The company was launched in 1997 and currently operates in more than 150 stores in Sweden, Denmark, Finland, and Norway. An additional 26 countries are served by e-commerce and business-to-business sales. The company’s headquarters are in Borås, Sweden, which is also the location of central functions including design, purchasing, IT, logistics, construction, business development and warehousing.
Tags:
