New CFO at Coloreel as the company enters an expansion phase.

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To be able to grow into a company with international distribution, the embroidery technology company Coloreel has recruited Saman Khalilian as the new CFO.

Saman Khalilian has extensive experience in finance and business development from tech and growth companies, and most recently came from the role of CFO for the Ambea Group's healthcare company Klara.

Saman has a degree in electronics engineering from KTH and a bachelor's degree in economics. He will have an important role in the management team and will actively support the company by creating favourable conditions for the company's expansion phase.

"Coloreel is an exciting company with fantastic potential to take market share with its pioneering embroidery technology. With a strong patent as a foundation, combined with a great team, I am convinced that we will be able to drive growth with a sound cash flow and positive result", says Saman Khalilian.

"The company is now entering an exciting stage as it is on its way to international expansion. Saman's experience with growth companies and his ability to see the company in a broader context, both in the short and long term, will be valuable in Coloreel's continued exciting journey", says Torbjörn Bäck, CEO of Coloreel.

Saman Khalilian took over as CFO in June and will be based at the company's office at Epicenter in Stockholm

For more information, please contact:

Torbjörn Bäck,  Coloreel
torbjorn.back@coloreel.com
+46 (0)761-10 91 77

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About Coloreel
Coloreel is a Swedish textile innovation brand with a groundbreaking technology for embroidery that enables high-quality coloring of textile thread on demand, unlocking a world of potential.

We use our technology to both preserve the craftsmanship of embroidery and take embroidery to the next level. The unique solution makes previously complicated designs accessible, including gradients, textures and other stunning effects. Using only a single thread and needle means that it also significantly improves quality and efficiency, enabling immediate start up and faster delivery. In short, Coloreel empowers creativity and enhances quality and efficiency, making the ordinary extraordinary. In the future, the technology can also be used for sewing, knitting, weaving and more.

Coloreel is also part of the movement to reduce waste and move the textile industry towards more sustainable production. By coloring the thread directly, there is no wastewater, hence no water pollution. And, using a single reel of thread and needle also means minimized thread waste and minimized microfiber pollution.  

The result, of course, is embroidery at full potential.

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Coloreel is an exciting company with fantastic potential to take market share with its pioneering embroidery technology. With a strong patent as a foundation, combined with a great team, I am convinced that we will be able to drive growth with a sound cash flow and positive result
Saman Khalilian
The company is now entering an exciting stage as it is on its way to international expansion. Saman's experience with growth companies and his ability to see the company in a broader context, both in the short and long term, will be valuable in Coloreel's continued exciting journey
Torbjörn Bäck, CEO of Coloreel