Insights in Marketing Research Reveals Opportunity for Marketers to Connect with Single Women
Single women outnumber and outspend men, and yet, brands aren’t hearing themCHICAGO – December 11, 2014 – Nearly 56 million women make up the single female population in the United States, and a recent study from Insights in Marketing, LLC (IIM), a research-based marketing consultancy in the Chicago area, outlines powerful ways for brands to connect with them. Insights in Marketing’s research analyzes what drives single women, identifies where and how they spend money, and uncovers ways to more effectively speak with them. “Women in the U.S. have