Study Finds Consumers are Skeptical Towards Marketing
Insights in Marketing research indicates that customers don't consider advertisers trustworthyCHICAGO – May 21, 2014 – As advertisers and marketers continue to spend bigger budgets each year targeting consumers, research shows that those campaigns are missing the mark. A new study by Insights in Marketing, LLC (www.insightsinmarketing.com), a full-service marketing research consultancy based in the Chicago area, revealed fewer than one-third of the American public believed the content in advertorial messages. “In 2013, US ad media increased spending 3.6 percent to hit somewhere between