Insights in Marketing Uncovers How a Women’s Psychological Makeup Correlates with Tech Behavior
Women’s psychological drivers can reveal tech preferences, social media habits and moreCHICAGO – August 19, 2014 – One-size-fits-all marketing towards women has never really worked, and now we’re learning why, thanks to Insights in Marketing, LLC (www.insightsinmarketing.com), a research-based marketing consultancy based in the Chicago area. The company’s i-on-Women™ Research analyzes what motivates women to buy, and organizes that information to paint a complete picture of her for marketers. The goal: to help marketers communicate more effectively with women and to help them create