Wella Boosts Tech Pioneer – Shaping the Future of Salon Experiences
Haircare expert Wella enters a strategic partnership with innovative tech company Digmi to jointly introduce modern and sustainable tools that enhance salon efficiency and customer experience. Together, they aim to set a new standard for the future of Swedish beauty salons.
The collaboration provides salons with access to digital screens and tools for marketing and payments. By integrating Wella’s informative and inspiring content with Digmi’s digital platform, salons can create a more dynamic and engaging customer experience. At the same time, administrative tasks are simplified, freeing up more time for hairdressers to focus on their clients.
“We want to provide Swedish beauty salons with the best tools to meet the future,” says Jon Berglund, CEO of Digmi. “With Wella as a partner, we can offer innovative solutions that not only simplify daily operations but also add value for their customers.”
The Future of Salon Experiences – Innovative, Digital, and Sustainable
The partnership with Wella strengthens Digmi’s efforts to promote sustainability and innovation in the beauty industry. Digmi’s tools enable seamless integration of campaigns, entertainment, and payments directly at the salon chair – all aimed at boosting sales and improving the customer experience.
“This collaboration reflects our shared commitment to helping salons become more successful,” says Leena Elmgren, Country Manager at Wella. “Together with Digmi, we can deliver solutions that both inspire and simplify.”
With Digmi and Wella’s combined expertise and dedication, the partnership aims to create a stronger and more future-proof salon industry in Sweden.
“We look forward to continuing to develop the industry together with Wella,” concludes Jon Berglund. “This is a crucial step in our vision to create a modern, sustainable, and inspiring salon environment where both hairdressers and customers thrive and grow.”
For more information, please contact:
Jon Berglund – CEO Digmi | jon.berglund@digmi.com
Leena Elmgren – Country Manager Wella | leena.elmgren@wella.com
About Digmi:
Digmi offers digital tools via tablets and screens that help salons and other businesses streamline their daily operations. For hairdressers, this means support for planning, chair-side payments, and in-salon screen promotions. The tools integrate seamlessly with existing systems without the need for new infrastructure. As Digmi expands, it continues to enhance customer experiences and drive sales across industries.
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