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Simplifying daily life for our members and equipping them with tools to face the future is part of our mission. This partnership is an important step in our efforts to offer solutions that make a real difference in daily work.
Lars-Ivar Ødegaard, CEO of Hår1
We chose Digmi because we wanted our hairdressers to be able to handle both booking and payment directly from the hairdressing chair. This frees up time in our reception and at the same time increases our rebooking frequency for our existing customers.
Marlene and Dani Abunar
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Wella Boosts Tech Pioneer – Shaping the Future of Salon Experiences

Thu, Jan 23, 2025 07:55 CET

Haircare expert Wella enters a strategic partnership with innovative tech company Digmi to jointly introduce modern and sustainable tools that enhance salon efficiency and customer experience. Together, they aim to set a new standard for the future of Swedish beauty salons.The collaboration provides salons with access to digital screens and tools for marketing and payments. By integrating Wella’s informative and inspiring content with Digmi’s digital platform, salons can create a more dynamic and engaging customer experience. At the same time, administrative tasks are simplified, freeing up

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