Wella Boosts Tech Pioneer – Shaping the Future of Salon Experiences
Haircare expert Wella enters a strategic partnership with innovative tech company Digmi to jointly introduce modern and sustainable tools that enhance salon efficiency and customer experience. Together, they aim to set a new standard for the future of Swedish beauty salons.The collaboration provides salons with access to digital screens and tools for marketing and payments. By integrating Wella’s informative and inspiring content with Digmi’s digital platform, salons can create a more dynamic and engaging customer experience. At the same time, administrative tasks are simplified, freeing up