Halti: 40 years of first-hand experience with the great outdoors
Halti Oy has been the best-known sports clothing brand in Finland for 40 years. Established in 1976, the business has an excellent global reputation with downhill skiing, cross-country skiing and extreme weather conditions. Its new corporate image doesn’t just mean a new logo, the whole brand concept has been given a makeover.The new Halti has set a clearer target at urban women keen on exercise. That doesn’t mean the brand has discarded men, or downhill, or skiing, or multi-sports, it’s just that the marketing efforts will be most visible in the outdoor activities and active lifestyle