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The store at the Mall of Scandinavia in Stockholm has become a success and now is the time for us to open a store in Göteborg. The store will have a great location, just right for us. Customers are welcome to sit down, have a coffee, get tips from the sales staff in the store and experience Ellos’ high fashion
Carina Ladow, Assortment and Design Manager Ellos
We are pleased that we now have the opportunity of also introducing Ellos Home in Göteborg in a context that affects all the senses. The aim is that each visit will give the customer a new inspiration and open the door to Ellos’ entire online product range, which also includes over 500 external brands in fashion, beauty and the home
Carina Ladow, Assortment and Design Manager Ellos
Jörgen has extensive knowledge of e-commerce and IT as well as an innovative and data-driven approach, which will be valuable to us in our ongoing work
Hans Ohlsson CEO of the Ellos Group
E-commerce is by far the most exciting area where development is fast and opportunities are significant. Being able to continue developing the Ellos Group, with its leading position in e-commerce and its rich history, feels fantastic and very inspiring
Jörgen Hellberg
Michael's deep knowledge and creativity will be a valuable addition to our team. His business
Yannick de Rechapt, CIO of Ellos Group
I look forward to taking part in the Ellos Group's changes and, with the business in focus, pushing technical progress to the next level
Michael Jarestad
We are taking a large and decisive step with our customers in focus. We can now personalize the shopping experience to a wider extent and thus make it easier for all our customers to find what they are looking for. With our new e-commerce platform, we can also provide our mobile customers with a complete, inspiring shopping experience
Hans Ohlsson, the Ellos Group’s President and CEO.
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Parent company in Ellos Group files for bankruptcy - Ellos Group operations not affected

Press release, Borås, 9 September 2024 · Ellos Group and its subsidiaries are not part of the Parent Company's bankruptcy and continue operations as before. Ellos Group AB (publ) (the "Parent Company") announced on 28 August 2024 that negotiations for a long-term financing solution were ongoing with an ad-hoc group of bondholders ("AHG") and that a process to change the ownership of the subsidiary Ellos Group Nordic AB (publ) ("Ellos Group") was initiated. AHG has now announced that AHG does not intend to enforce the pledge outside of bankruptcy pursuant to the share pledge

Ellos Group announces intention to initiate change of ownership structure and announces a change to the Board of Directors in the parent company

NOT FOR DISTRIBUTION IN OR TO THE UNITED STATES, CANADA, AUSTRALIA OR JAPAN OR TO ANY U.S. PERSON (AS DEFINED IN REGULATION S OF THE UNITED STATES SECURITIES ACT OF 1933, AS AMENDED) OR IN ANY OTHER JURISDICTION WHERE IT IS UNLAWFUL TO PUBLISH OR DISTRIBUTE THIS PRESS RELEASEPress release, Borås, 28 August 2024Ellos Group AB (publ) (the "Parent Company") is working to find a long-term financing solution and today announces its intention to initiate a process for changing the ownership structure of its subsidiary, Ellos Group Nordic AB (publ) ("Ellos Group" or the "Company"). As part of

Ellos Group (publ) interim report January - June 2024

Press release, Borås, 23 August 2024The interim report for Ellos Group AB (publ) is published today.THE SECOND QUARTER 2024• Net sales decreased by 1.9 % to SEK 786,8 (802.1) million. Organically, net sales decreased by 1.9 %.• The gross margin decreased to 41.3 (42.6) %. The adjusted gross margin increased to 50.3 (42.6) %.• Adjusted EBITA increased to SEK 50.3 (41.3) million. The adjusted EBITA margin increased to 6.4 (5.2) %.• The operating profit/loss decreased to SEK -5.2 (13.8) million. The operating margin decreased to -0.7 (1.7) %.• Cash flow from operating activities

Ellos Group enters into a standstill agreement with major bondholders

NOT FOR DISTRIBUTION IN OR TO THE UNITED STATES, CANADA, AUSTRALIA OR JAPAN OR TO ANY U.S. PERSON (AS DEFINED IN REGULATION S OF THE UNITED STATES SECURITIES ACT OF 1933, AS AMENDED) OR IN ANY OTHER JURISDICTION WHERE IT IS UNLAWFUL TO PUBLISH OR DISTRIBUTE THIS PRESS RELEASEPress release, Borås, 30 July, 2024 On 26 July 2024, Ellos Group AB (publ) (“Ellos Group” or the “Company”) announced that an ad-hoc group of bondholders (the “AHG”) under the Company’s outstanding SEK 1,500,000,000 senior secured bonds due 25 July 2024 (the “Senior Bonds”) and SEK 250,000,000 super senior secured

Ellos Group announces that it has received an acceleration notice in respect of its outstanding bonds and contemplates a standstill agreement with major bondholders

Press release, Borås, 26 July 2024 On 14 July 2024, Ellos Group AB (publ) (“Ellos Group” or the “Company”) announced that the Company had initiated a constructive dialogue with certain holders under the Company’s outstanding SEK 1,500,000,000 senior secured bonds due 25 July 2024 (the “Senior Bonds”) and SEK 250,000,000 super senior secured bonds due 9 February 2025 (jointly, the “Existing Bonds”) to find a long-term refinancing solution for the Existing Bonds and to strengthen Ellos Group’s capital structure. In connection with the Company’s inability to repay the Senior Bonds at

Ellos Group withdraws proposal to issue new bonds and to redeem its outstanding super senior bonds prior to maturity – discussion with bondholders continues

NOT FOR DISTRIBUTION IN OR TO THE UNITED STATES, CANADA, AUSTRALIA OR JAPAN OR TO ANY U.S. PERSON (AS DEFINED IN REGULATION S OF THE UNITED STATES SECURITIES ACT OF 1933, AS AMENDED) OR IN ANY OTHER JURISDICTION WHERE IT IS UNLAWFUL TO PUBLISH OR DISTRIBUTE THIS PRESS RELEASEPress release, Borås, 15 July 2024  On 11 June 2024, Ellos Group AB (publ) (“Ellos Group” or the “Company”) announced that its subsidiary Ellos Group Nordic AB (publ) contemplated an issuance of new senior secured bonds and super senior secured bonds (the “New Bonds Issue”) for the purpose of, inter alia,

Ellos Group AB (publ) gives notice of conditional early redemption of its outstanding super senior bonds

NOT FOR DISTRIBUTION IN OR TO THE UNITED STATES, CANADA, AUSTRALIA OR JAPAN OR TO ANY U.S. PERSON (AS DEFINED IN REGULATION S OF THE UNITED STATES SECURITIES ACT OF 1933, AS AMENDED) OR IN ANY OTHER JURISDICTION WHERE IT IS UNLAWFUL TO PUBLISH OR DISTRIBUTE THIS PRESS RELEASEPress release, Borås, 1 July 2024   Ellos Group AB (publ) (the “Company”) announces that the Company has instructed Nordic Trustee & Agency AB (publ) in its capacity as agent (the “Agent”) to send a notice of conditional early redemption to the holders of the Company’s outstanding bonds due 9 February 2025 and

Ellos Group Nordic AB (publ) issues new senior and super senior secured bonds

Press release, Borås, 20 June 2024 NOT FOR DISTRIBUTION IN OR TO THE UNITED STATES, CANADA, AUSTRALIA OR JAPAN OR TO ANY U.S. PERSON (AS DEFINED IN REGULATION S OF THE UNITED STATES SECURITIES ACT OF 1933, AS AMENDED) OR IN ANY OTHER JURISDICTION WHERE IT IS UNLAWFUL TO PUBLISH OR DISTRIBUTE THIS PRESS RELEASE Ellos Group AB (publ) (the “Company”) announces that its subsidiary Ellos Group Nordic AB (publ) (the “Issuer”) has issued new senior secured callable floating rate bonds in an amount of SEK 1,100,000,000 (the “Senior Bonds”) as well as new super senior secured callable floating

Ellos Group Nordic AB (publ) contemplates to issue new senior secured bonds and super senior secured bonds

Press release, Borås, 11 June 2024 NOT FOR DISTRIBUTION IN OR TO THE UNITED STATES, CANADA, AUSTRALIA OR JAPAN OR TO ANY U.S. PERSON (AS DEFINED IN REGULATION S OF THE UNITED STATES SECURITIES ACT OF 1933, AS AMENDED) OR IN ANY OTHER JURISDICTION WHERE IT IS UNLAWFUL TO PUBLISH OR DISTRIBUTE THIS PRESS RELEASE Ellos Group AB (publ) (the “Company”) announces that its subsidiary Ellos Group Nordic AB (publ) (the “Issuer”) has mandated ABG Sundal Collier AB as sole bookrunner to arrange fixed income investor meetings commencing on 11 June 2024 to explore the possibility of issuing new

Ellos Group AB (publ) interim report January - March 2024

Press release, Borås, 8 May 2024The interim report for Ellos Group AB (publ) is published today.THE FIRST QUARTER 2024 · Net sales decreased by 5.7 % to SEK 770,0 (816.4) million. Organically, net sales decreased by 5.3 %. · The gross margin increased to 40.6 (39.5) %. · Adjusted EBITA increased to SEK 20.2 (6.8) million. The adjusted EBITA margin increased to 2.6 (0.8) %. · The operating profit/loss increased to SEK -3.4 (-16.8) million. The operating margin increased to -0.4 (-2.1) %. · Cash flow from operating activities amounted to SEK -252.3 (-48.8) million. ·

Ellos Group AB (publ) Annual Report 2023

Press release, Borås, 18 April 2024   The Annual Report from Ellos Group AB (publ) is published today and available at www.ellosgroup.com. The Annual Report (in Swedish) is also available on the website in European Single Electronic Format (ESEF). In the Annual Report, the Sustainability Report forms part of the Directors’ Report. Since 2015, Ellos Group has also published separate sustainability reports on an annual basis. For 2023, a separate sustainability report will not be published, as the company is preparing for the coming sustainability reporting in accordance with CSRD.

Ellos Group AB (publ) interim report January - December 2023

Press release, Borås, 23 February 2024   The interim report for Ellos Group AB (publ) is published today. THE FOURTH QUARTER 2023 • Net sales decreased by 4.7 % to SEK 993.6 (1 042.2) million. Organically, net sales decreased by 4.5 %. • The gross margin increased to 51.8 (49.3) %. • Adjusted EBITA increased to SEK 73.5 (26.5) million. The adjusted EBITA margin increased to 7.4 (2.5) %. • The operating profit/loss increased to SEK 42.3 (-11.6) million. The operating margin increased to 4.3 (-1.1) %. • Cash flow from operating activities amounted to SEK 157.2 (68.6)

Bondholders approve proposed amendments to Bond terms and Intercreditor Agreement

Press release, Borås 9 February 2024 Ellos Group AB (publ) (“Ellos Group” or the “Company”) announces today that the written procedure initiated on 23 January 2024 has been successfully completed. A sufficient majority of the bondholders have approved the proposals made by Ellos Group in the written procedure in relation to the Company’s outstanding SEK 1,500,000,000 Senior Secured Callable Floating Rate Bonds (the “Bonds” and the holders of such Bonds, the “Bondholders”) and the intercreditor agreement dated 26 November 2019 entered into in connection with the issuance of the Bonds (the

Ellos Group launches Super Senior Bond offering and initiates a written procedure to amend the terms and conditions and intercreditor agreement relating to existing Senior Secured Bond

NOT FOR DISTRIBUTION IN OR TO THE UNITED STATES, CANADA, AUSTRALIA OR JAPAN OR TO ANY U.S. PERSON (AS DEFINED IN REGULATION S OF THE UNITED STATES SECURITIES ACT OF 1933, AS AMENDED) OR IN ANY OTHER JURISDICTION WHERE IT IS UNLAWFUL TO PUBLISH OR DISTRIBUTE THIS PRESS RELEASEPress release, Borås 23 January 2024 With reference to the press release announced today on 23 January 2024, Ellos Group AB (publ) (“Ellos Group” or the “Company”) has secured commitments for a Super Senior Secured Callable Fixed Rate Bond of SEK 250,000,000 with a maturity of 365 days (the “Super Senior Bond Issue”

Ellos Group in agreement on new operational financing

Press release, Borås, 23 January 2024 Ellos Group (publ) ("Ellos Group" or the "Company") has agreed on a new operational financing with several of the Company's bondholders. They also represent a qualified majority of the nominal amount of the Company's existing outstanding senior secured bonds. The agreement has been reached after constructive discussions with the Company's lenders. As a step to refinance its existing revolving credit facility (the “RCF”), Ellos Group intends to issue Super Senior Secured Callable Fixed Rate Bonds (the “Super Senior Bond Issue”) of SEK 250,000,000

Ellos Group cancels written procedure for its Senior Secured Bonds

Press release, Borås, 5 January 2024 On 15 December 2023, Ellos Group AB (publ) (“Ellos Group” or the “Company”) instructed Nordic Trustee & Agency AB (publ) (the “Agent”) as agent under the Company’s outstanding SEK 1,500,000,000 Senior Secured Callable Floating Rate Bonds with ISIN SE0012827996 (the “Bonds”) to initiate a written procedure in relation to the Bonds to propose that the holders of the Bonds (the “Bondholders”) vote in favour of certain amendments of the terms and conditions of the Bonds. The Company has today withdrawn its proposal and requested that the Agent cancels the

Ellos Group initiates a written procedure for its Senior Secured Bonds

Press release, Borås, 15 December 2023 Ellos Group AB (publ) (“Ellos Group” or the “Company”) initiates a written procedure in relation to the Company’s outstanding SEK 1,500,000,000 Senior Secured Callable Floating Rate Bonds to request certain amendments in relation to the Bonds. The Board of Directors of Ellos Group has instructed Nordic Trustee & Agency AB (publ) (the “Agent”) as agent under the Company’s outstanding SEK 1,500,000,000 Senior Secured Callable Floating Rate Bonds with ISIN SE0012827996 (the “Bonds”) to initiate a written procedure to request the holders of such

Ellos Group provides full year guidance reflecting continued strong financial performance in October and November

Press release, Borås, 7 December, 2023 Ellos Group AB (publ) continues its strong financial performance during the first two months of Q4 and provides full year guidance where adjusted EBITA is expected to more than double while the improvement in net leverage already seen over the year will continue and accelerate during Q4. In Q4 so far, Ellos Group has welcomed hundreds of thousands of new customers – despite a continued difficult market, where consumer purchasing power remains dampened – which is a result from the strategic focus to strengthen the position as the leading e-

Ellos Group AB (publ) interim report January - September 2023

Press release, Borås, 26 October 2023 The interim report for Ellos Group AB (publ) is published today.  THE THIRD QUARTER 2023 • Net sales decreased by 4.2 % to SEK 824.5 (860.8) million. Organically, net sales decreased by 4.2 %.• The gross margin increased to 52.1 (50.0) %.• Adjusted EBITA amounted to SEK 67.3 (30.2) million. The adjusted EBITA margin stood at 8.2 (3.5) %.• The operating profit/loss amounted to SEK 43.7 (-3.7) million. The operating margin was 5.3 (-0.4) %.• Cash flow from operating activities amounted to SEK 16.9 (-0.4) million.• Inventories amounted

Ellos Group brings forward the publication of the interim report for the third quarter

Press release, Borås, 19 October 2023 Ellos Group AB (publ) has decided to bring forward the publication of the interim report for the third quarter 2023 to October 26, 2023. Previously, the date for publication of the report was set to November 16, 2023. The release date has been brought forward because the report will be completed earlier than expected. The board therefore sees no reason to delay the report’s publication. For more information:Johan Stigson, CFO, Telephone. +46 (0)33 16 08 05. About ELLOS GROUP The Ellos Group, which includes the e-stores Ellos, Jotex,

Ellos Group AB (publ) interim report January - June 2023

Press release, Borås, 25 August 2023The interim report for Ellos Group AB (publ) is published today. THE SECOND QUARTER 2023• Net sales decreased by 6.6 % to SEK 802.1 (858.4) million. Organically, net sales decreased by 2.2 %.• The gross margin increased to 53.6 (51.5) %.• Adjusted EBITA amounted to SEK 41.3 (8.4) million. The adjusted EBITA margin* stood at 5.1 (1.0) %.• The operating profit/loss amounted to SEK 13.8 (-1.7) million. The operating margin was 1.7 (-0.2) %.• Cash flow from operating activities amounted to SEK 25.8 (16.8) million.• Inventories amounted to SEK

Ellos Group AB (publ) interim report January - March 2023

Press release, Borås, 11 May 2023The interim report for Ellos Group AB (publ) is published today. THE FIRST QUARTER 2023• Net sales decreased by 5.4 % to SEK 816.4 (862.6) million. Organically, net sales decreased by 3.0 %• The gross margin decreased to 50.9 (51.5) %• Adjusted EBITA amounted to SEK 6.8 (15.0) million. The adjusted EBITA margin stood at 0.8 (1.7) %• The operating profit/loss amounted to SEK -16.8 (-23.2) million. The operating margin was -2.1 (-2.7) %• Cash flow from operating activities amounted to SEK -50.1 (-103.8) million.• Inventories amounted to SEK 678.

Ellos Group AB (publ) Annual Report 2022

The annual report from Ellos Group AB (publ) is published today and available at www.ellosgroup.comFor more information: Johan Stigson, CFO. Telephone. +46 (0)33 16 08 05  About ELLOS GROUP  The Ellos Group, which includes Ellos, Jotex, and Homeroom, is the Nordic region’s leading e-commerce group. Working closely with our millions of customers, we are constantly striving to develop and offer attractive and sustainable fashion and household items for the entire family. Our focus is always on the customer. We continuously work to develop our business through innovation, creativity,

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