Brendan Harris appointed Managing Director of Fazer Lifestyle Foods

As part of its growth and internationalisation strategy Fazer Group has acquired the leading Nordic smoothie brand Froosh. The acquisition of Froosh is a perfect strategic fit for Fazer’s future growth and internationalisation plans.

Froosh will be part of the Fazer Lifestyle Foods Business Area, being a platform for the offering for healthy fruit-based products. In addition to Froosh, the Fazer Lifestyle Foods Business Area comprises Fazer Mills (incl. breakfast products, eg porridges and mueslis) and Bioferme (Yosa products).

Froosh CEO Brendan Harris has been appointed Managing Director of the Fazer Lifestyle Foods Business Area and an Executive Vice President of Fazer Group. He will also be a member of the Group Management Team.

Fazer Group

Fazer is an international family-owned company offering quality bakery, confectionery, biscuit and grain products as well as food and café services. Fazer operates in eight countries and exports to around 40 countries. Fazer’s mission is Food with a purpose. Fazer’s success, ever since its establishment in 1891, has been based on the best product and service quality, beloved brands, the passion of its skilful people and the Group’s responsible ways of working. In 2016, Fazer Group had net sales of 1.6 billion euros and nearly 15,000 employees. Fazer’s operations comply with ethical principles that are based on the Group’s values and the UN Global Compact.

Makes the world taste good