Fazer's plant-based novelties are full of good taste
This autumn, the Fazer Aito selection will include desired oat drink and gurt novelties, offering more delicious options for every day. In addition, the novelties also include a mouth-watering oat pudding, which honours Omar’s classic flavour.
"Taste and quality have always been Fazer's top priorities. Fazer Aito is a plant-based brand that launches products suitable for different situations. Our goal is to inspire people to include plant-based food in their diet. We want to make products that taste so good that switching to plant-based is easy and doesn't feel like a compromise," says Janne Illman, Marketing Director, Plant-based Drinks, Fazer Lifestyle Foods.
"We develop our oat drink and gurt selection focusing on good taste and listening to consumers’ wishes. Fazer Aito Choco offers an alternative to the range of flavoured oat drinks that can be enjoyed with a clear conscience. The selection on the oat yoghurt shelf is growing with pear yogurt, which we have especially requested," Illman continues.
Versatile newcomers to the oat drink family
Fazer Aito Choco Oat Drink 1 l
Fazer Aito Choco, made from high-quality Nordic oats, is a nutritious and rich snack drink that contains as much as 30% less sugar than other cocoa drinks on the market on average. This delicious drink is suitable for both juniors and adults in the family, and it can also be kept warm. Fazer Aito Choco can be enjoyed both chilled and warm. The drink contains added calcium, and it is a source of protein. Available in shops from 20 August 2024.
Fazer Aito Oat Drink Barista Organic 1 l
The soft and rich Fazer Aito Oat Drink Barista Organic is the perfect oat-based companion for coffee. This organic oat drink blends well with coffee and works optimally even when whipped in a cappuccino or café latte. Available in shops from 20 August 2024.
Fazer Aito Oat Drink Plus 1 l
The oat drink containing vitamins and minerals that arrived in stores in early 2024 will from now on be known as Fazer Aito Oat Drink Plus. The drink contains 1.5 μg/100 ml of vitamin D (30% of the recommended daily intake) and 0.60 μg/100 ml of vitamin B12 (24% of the recommended daily intake). In addition, the product contains riboflavin and calcium. Vitamin D and vitamin B12 help support the immune system by contributing to the normal functioning of the immune system as part of a varied diet and healthy lifestyle.
This unflavoured oat drink is suitable for use with cereals or muesli, as a base for smoothies or it can be simply drunk cold as is. Fazer Aito Oat Drink Plus is also well suited for baking and cooking. Available in shops from 20 August 2024.
Desired flavours for gurt and oat puddings
Fazer Aito Oat gurt Pear 400 g and 2 x 125 g
The newest addition to the Fazer Aito Classics oat gurt family is Fazer Aito Oat gurt Pear. The natural and fresh-tasting oat gurt contains pieces of pear. This new flavour option for gurt lovers is available in two different package sizes: a more generous 400-gram jar and a duo pack with 125-gram cups. The product is vegan, and it has the Heart Symbol and the Key Flag Symbol. Available in shops from 20 August 2024.
Fazer Aito Oat gurt Mango 2 x 125 g
Fazer Aito Oat gurt Mango, one of the most popular flavours of Fazer Aito oat gurts, is now also available in smaller cups of 125 grams. The handy duo pack is particularly suitable for single households and families with children. Enriched with vitamins (riboflavin, D2 and B12), the product is vegan and has the Heart Symbol and the Key Flag Symbol. Available in shops from 20 August 2024.
Fazer Omar Oat pudding 150 g
The most mouth-watering novelty of the autumn is the Fazer Omar oat pudding, which will complement the delicious pudding series alongside Dumle and Pätkis. The pudding tastes like Omar cream caramel, and its texture is silky soft and wonderfully smooth. The product is completely vegan and 100% delicious! Available in shops from 20 August 2024.
Photos: https://fast.fazer.com/f/WSPX or via https://www.fazergroup.com/fi/medialle
Kuvapankki – Public Image bank ‒ Media_Press ‒ Finland ‒ Fazer Aito -uutuudet syksy 2024
Media contacts:
Reeta Kylänpää, Communications Manager, Fazer Lifestyle Foods, reeta.kylanpaa@fazer.com, tel. 0400 270 559
The Fazer media phone line is open Mon–Fri from 8 am to 4 pm, tel. +358 40 668 2998, media@fazer.com
Fazer Group
Fazer, The Food Experience Company, enables people to enjoy the best moments of their day. Our mission, Food with a purpose, builds on our strong more than 130-year heritage, consumer first approach and innovations to create the sustainable food solutions of the future. With our dedicated team of approximately 5,000 professionals, we focus on fast-moving consumer goods and our direct-to-consumer business in Northern Europe, and beyond with exports to more than 40 countries. Fazer’s operations comply with its Code of Conduct that is based on the Group’s values and the UN Global Compact. In 2023, Fazer Group had net sales of 1.200 million euros.
Northern Magic. Made Real.
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