Fazer strengthens its position in Germany – Samu Haber becomes brand ambassador for Fazer Aito oat drinks
Fazer is strengthening its position in Europe’s largest plant-based product market by expanding the sales of Fazer Aito oat drinks in Germany. The products became available in July in over a thousand stores of Rewe, the country’s second-largest retail chain. Finnish artist Samu Haber is the face of the extensive launch campaign. Expanding into the German market is a key part of Fazer’s international growth strategy.Germany is the largest market in Europe for plant-based products, with oat-based drinks being the most popular category.[1)] Nordic, high-quality oats are widely appreciated