Thank you! Over 150,000 people visited the Fazer Experience Visitor Centre during its first year
The Fazer Experience Visitor Centre is very popular: during the past 12 months, it had over 150,000 visitors, 60 per cent of which took a guided tour. In 2017, the 100,000 visitor mark was broken in August. This autumn will feature, for example, Anthony Ubaud’s photography exhibition Big Dreams, Halloween, Finland 100 and waiting for Christmas.
Fazer’s 60-year-old tradition of hosting visitors took on a new dimension when the Fazer Experience Visitor Centre was inaugurated on 17 September 2016 – to the day 125 years from the day Karl Fazer opened his confectionery on Kluuvikatu Street in Helsinki. It was opened to the public on 1 October 2016. The Visitor Centre has become extremely popular: it had over 150,000 visitors during the first 12 months. Feedback from visitors has been excellent, which is shown by the fact that TripAdvisor gave it a Certificate of Excellent Destination.
Photo exhibition, Finland 100 and seasonality
The Fazer Experience Visitor Centre is composed of an exhibition, a Fazer Café, a shop, meeting services and events ranging from cooking and baking schools to children’s birthday parties. Current topics and seasonality are reflected in the events, look and content of the exhibition. This autumn will see, among others, Anthony Ubaud’s Big Dreams photography exhibition (from 28 September 2017 to 31 January 2018), Halloween, the Find your own well-being event on 4 November 2017 and the centenary of Finland’s independence. The Big Dreams photography exhibition is part of SOS Children’s Villages’ campaign encouraging children to dream. Fazer is SOS Children’s Villages’ corporate partner and has supported the organisation for over forty years. The recognised photographer Anthony Ubaud grew up in a SOS Children’s Village located in Tapiola in Espoo, Finland and he now wants to give back to the organisation as a thank you for the support and opportunities he got. A safe youth and many hobbies provided meaning to his life and, ultimately, helped him become a photographer. Now, Anthony is living his dream as a photographer and a father. Anthony’s story was the starting point of the Big Dreams campaign, photography exhibition and book.
An inspiring and interactive experience
The Visitor Centre aims at offering each and every visitor an inspiring and interactive visit where they can experience Fazer their own way and learn something new. One of the favourites among visitors is the tropical garden where familiar tastes, such as cocoa, cinnamon and pepper, can be discovered in form of the real exotic plants. All the senses are offered experiences and stories are told through exhibits and the latest technology. The exhibition can be accessed on guided tours. The café and shop are open to the public. The shop hosts an assortment of over 400 products and you can find, for example, souvenirs and great treats for home parties. This is the first place to get novelties – right now, the long-awaited Karl Fazer gingerbread chocolate is available. At the Fazer Café Fazerila you can enjoy A Better Morning products or share a delicious weekend brunch, to mention a few examples.
The innovative architecture also contributes to making the visiting experience fresh and different. The Finnish Constructional Steelwork Association granted Fazer Experience the Steel Construction of the Year award in November 2016. In addition, the building received the Kehäkukka recognition at an Architecture Day event organised by the City of Vantaa on 1 March 2017.
Printable pictures:
www.fazergroup.com/pictures (Media_Press – Fazer Visitor Centre)
Additional information and reservations:
www.visitfazer.com visitfazer@fazer.com
#visitfazer
Anu Kokko, Director, Fazer Experience Visitor Centre, tel.: +358 40 504 2746
Fazer Experience Visitor Centre, Fazerintie 6, 01230 Vantaa
Fazer’s media phone line is open on weekdays from 8:00 to 16:00: +358 40 668 2998
Emails are in the form firstname.lastname@fazer.com
Fazer Group
Fazer is an international family-owned company offering quality bakery, confectionery, biscuit and grain products as well as food and café services. Fazer operates in eight countries and exports to around 40 countries. Fazer’s mission is Food with a purpose. Fazer’s success, ever since its establishment in 1891, has been based on the best product and service quality, beloved brands, the passion of its skilful people and the Group’s responsible ways of working. In 2016, Fazer Group had net sales of 1.6 billion euros and nearly 15,000 employees. Fazer’s operations comply with ethical principles that are based on the Group’s values and the UN Global Compact.
Makes the world taste good
