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We’re delighted to welcome Bip to Flowbox. Bip’s know-how and experience from building Kivra’s platform will be a key asset to our success, as our company and product continue to grow. He will play a crucial part in strengthening our company culture as a pioneering SaaS company.
Marcus Carloni, CEO, Flowbox
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6 reasons why your brand should communicate with emojis 💬

To bring back a slightly cliché, yet accurate saying:  ✨ A picture says more than a thousand words ✨  While emojis aren’t exactly pictures, they’re the closest you can get in text-format. Emojis are a great visual tool that can portray a wide array of emotions and help spice up your content. Here are six great reasons why you should leverage the power of emojis in your brand communication: 1. They help your text stand out 💥People have short attention spans, and they just keep getting shorter. We get bored easily, our brains are constantly looking for something to

What is the AIDA funnel and how to optimize it for your marketing strategy?

The marketing funnel model was developed by American advertising and sales pioneer Elias St. Elmo Lewis in 1899. Today his idea is often referred to as the AIDA model. The AIDA model traces the customer's journey through Awareness, Interest, Desire and Action. It is one of the best-known marketing models, and for a good reason. Whether it is used consciously or subconsciously, when most marketers plan their marketing communications strategy, elements from the model are present. What does the AIDA funnel stand for? · Attention (Awareness) – The customer becomes aware of the

The game changer that is employee generated content (EGC)

Brands today are well aware of the power of social media and user generated content (UGC); it's a necessity when it comes to increasing awareness, bolstering sales, and building a community. Asking for and reposting UGC online is an effective way to showcase authentic social proof from end-users. But what if we told you there was another type of content, just waiting to be collected and used? Enter EGC: employee generated content! How EGC differs from UGCEGC is similar to UGC, however, EGC stems from employees and, sometimes, brands themselves (brand-generated content needs to feel

How to adapt your marketing strategy for millennials and Generation Z

For too long millennials and Gen Z have been grouped together by marketeers. But look closer at these two demographics and you’ll see that their unique generational experiences have a direct impact on how each views the world, engages with brands, and uses their consumer power. Effectively reaching each group requires an understanding of their nuances and adapted marketing strategies, in order to keep their distinctive qualities front of mind. Millennials are defined as those born between 1980 and 1995. “They represent the first generation to come of age in the new millennium,” says

How COVID-19 made ecommerce skyrocket

2020 was, by all accounts, an unusual year on many fronts. COVID-19 not only affected our physical health, but the lockdown also put the business world at risk. However, when one door closes another usually opens. This was certainly true in terms of ecommerce. With physical shop doors forced shut, a window of opportunity opened for merchants to bring their business online to a much broader audience. European Ecommerce Specialist Pieter Lauryssen  confirms that the digital transformation, which was already set in

Norwegian fashion brand Bik Bok engages employees through EGC competition

When a brand gets creative with content creation, a logical first step is turning to user generated content (UGC), aka content produced by followers, users and influencers. But what about their own employees? Employee generated content (EGC) is often overlooked but can be just as powerful as UGC, and serves a similar, but slightly different, purpose. The Norwegian fashion brand Bik Bok saw the potential of EGC, and decided to host an internal competition to showcase just that! Founded in 1973, Bik Bok is a Norwegian fashion brand for young women. Their Nordic DNA is the heart

Building brand loyalty in an online world

In an interconnected world, physical distance has become irrelevant in terms of market reach. If you want to keep or increase your customer base, companies cannot afford to treat their customers as anonymous users behind a screen. The true power lies in building brand loyalty. “Traditional marketing is not dead," says digital expert and author Clo Willaerts . Traditional forms of media still fulfill a significant function in terms of commerce. But digital marketing can no longer be considered as an afterthought; it should be an integral part of

How & why you should focus on video content on Instagram

You probably already know how powerful and influential Instagram is in regards to your ecommerce sales, and video content is the future of content marketing on Instagram. With the attention span getting shorter, dynamic videos force the audience to stop scrolling and watch. It keeps the audience engaged longer, and the chances of making an impact increase. Instagram’s popularity has rapidly changed consumers' shopping habits. As a visual sharing platform, it has become a great marketplace for customers to discover and explore new products. The Instagram community counts to 1.16

Auto-Publish to Instagram with Flowbox

Spring is in the air and we have some exciting news! Flowbox, as a Facebook Creative Partner, is now officially Instagram-approved. This means that we now support Auto-Publish to Instagram – your all-in-one visual marketing tool Flowbox just got even better! Users will now be able to easily schedule and publish images and videos directly to Instagram without leaving the Flowbox platform. Your entire workflow has now become even more effective and carefree. We know that this is an update that many have asked for, and we have listened! There’s no time like the present to enrich your

How best to capitalize on and interact with shoppers’ excitement during the holiday season

The holidays are upon us. Although this year has been tough on everyone and December is likely to look very different this year, the desire to come together as a family, as a community is stronger than ever. It is well known that brands who interact with their followers on social media grow their following, and are seen as more trustworthy, authentic and human. And in 2020, let’s face it, we need all the competitive edge we can get. Indeed, when analyzing social media strategy in the age of Covid-19, Forbes 

Flowbox update enriches Dynamic Product Ads on Facebook with UGC

Using real-life photos instead of standard product photos in prospecting or retargeting campaigns on Facebook and Instagram is now easier than ever. Swedish SaaS company Flowbox launches a new feature which lets brands use user generated content (UGC) in Facebook dynamic product ads. The Swedish visual marketing platform Flowbox now releases a new feature which will make it possible to utilize user generated content (UGC) in Facebook dynamic product ads, for increased click-through rate and higher revenue. Flowbox was founded in 2016 and is a leading SaaS company, providing brands

How and why you should optimize your brand's online advent calendar this holiday season

Gone are the days of opening up a flimsy advent calendar filled with small dusty chocolates. Today’s consumers expect much more from brands - daily rewards, entertainment, freebies and dynamic content are the new normal. And retailers are capitalizing on this golden opportunity to remain at the forefront of their customers’ minds during the lucrative holiday season. Reasons your brand will benefit from an online advent calendar ✨🥇To inspire you, we’ve compiled a list of reasons and tips to make the most of an online advent calendar this holiday season! 1. Perfect for large or small

​UGC hero of the month – June 2020: Bergans of Norway

Welcome to our new concept, UGC hero of the month! Since seeing our clients come up with creative and different ways of using our platform, we at Flowbox have decided to encourage and showcase them for their awesome work as well as inspire others. Each month we will select one of our clients that we’re feeling extra inspired by and show off their effort here. After a company-wide poll, we’re happy to announce that our very first UGC hero of the month is Bergans of Norway ! Bergans is a Norwegian

​How & why to get Instagram users to tag you in their posts

#Hashtags used to be all the rage on Instagram, but now that we’re in 2020 they’re slowly dying, at least as far as brand interaction goes. Not only do most Instagram users prefer hashtag-free captions (usually for ~aesthetic reasons~), but Facebook has actually changed Instagram’s API s to favor @mentions and photo tagging instead of hashtags. They’re not alone in doing so though, as the broader industry is moving away from hashtags. One of the reasons is increased user privacy and security, but

8 ways to engage your customers and keep your community strong during COVID-19

The Coronavirus  (COVID-19) has spread globally and is affecting almost everyone, in different ways. Those that haven’t already been hospitalized are for the more part either quarantined, self-isolating or social distancing. The virus isn’t only affecting our health, it’s affecting the economy too as people are staying home and spending less. Less sales ➡️ less money for businesses ➡️ less jobs ➡️ less money to spend. Because there’s no vaccine yet and because we don’

5 quick photo tips that will instantly improve your Instagram game

You’re probably already a pro, but here are a few tips that can make your Instagram photography skills even sharper. 1. Be aware of the surrounding lightWhatever your source of light is, whether it’s the sun, snow or lamps, find the direction it’s coming from and work with it. You can use light in many different ways, there’s no right or wrong - just make sure the light falls the way you want it to. That being said, don’t be afraid to play around with how you use it. For example, you might not want random shadows in the person you’re photographing’s face, so if the sun is at the top

A full beginner’s guide to Pinterest for marketers

Curious about Pinterest? Now might be just the right time to do something about it. Pinterest continues to grow and gained 51 million monthly users in 2018. And although it doesn’t have as many active users as the leading visual content network Instagram, it’s still an important platform for marketers and brands to utilize in order to gain traffic and build awareness. To successfully use the features of Pinterest in the best way possible, it’s essential to first understand how the platform works and what makes it different from other social media channels. In this guide, we aim to

How to get viral on International Photo Day

Once upon a time, content marketing was mostly about blog posts, but fortunately things have changed. Today, visual content is the center of the digital marketing strategy for many brands. August 19 it’s International Photo Day, and of course you should celebrate. 🎉 Involve your customers and let them know how they can be a part of your community. Here is how you can leverage on this special occasion with a viral campaign. 1. Decide on a theme 🎨 Brainstorm different themes, suitable to your customers and your products. This is the fun part, think outside the box! Setting a specific

10 secret Instagram hacks (that top influencers never tell you)

Getting tired of hearing the same advice over and over again? Generic tips like “be consistent”, “follow a theme”, “engage with your audience”. We know. And we feel the same way. So we collected some of the best secret non-cliché Instagram hacks out there that we could find. Tricks that Instagram-savvy profiles are well aware of but never actually reveal. Curious? Keep on reading. 😎 Hack #1: Use your own fonts on Stories When it comes to fonts, the options on Instagram are limited. Instagram only offers five fonts for Stories — Classic, Modern, Typewriter, Neon and Strong. Brands

Top 5 Instagram Marketing Trends in 2019

Instagram has become every social media marketer's favorite platform. If it was previously just a place to post nice images, it’s now a space where brands can engage with customers, start conversations and build a community. With new features constantly being launched, keeping track of what’s trending and how to use these features in the best possible way, is essential for businesses who want to grow. So what are the current trends on Instagram then, when it comes to marketing? Let’s take a look! Trend #1: Going live — less polished videosInstagram Live has been around for some

How to spot fake influencers on Instagram

Influencer marketing has exploded and today, nearly every B2C brand has done some kind of collaboration or sponsorship with an influencer, or at least considered it. It has been estimated  that the industry will reach $10 billion by 2020. And naturally, when you use the force and impact of an influencer, you can make your brand seem more authentic and reach potential customers in a new way. The idea of being sponsored by big brands and getting paid for posting branded

How to sell more on Instagram

So you want to sell on Instagram, huh? With two million advertisers and one billion monthly active users on Instagram, if you aren’t already using Instagram for sales, you’re missing out big time. If you want to start selling on Instagram, or if you’re already doing it but want to improve your game, here are some tips. Create an Instagram Business account Open an Instagram Business account, it’s easy and it will give you a lot of benefits if you’re planning on using Instagram to market your business. With Instagram Business, you’ll get insights into your social following and

5 effective tips on how to increase your reach on Instagram with geotags

Geotagging your location on Instagram is a highly undervalued way to generate traffic and reach a wider audience than the people that are already following you. Normally, getting new followers can be a big challenge, so geotagging is something you should definitely get into if you want to grow your account. And honestly, who doesn’t? But before we dive into the “how” of things, let’s take a look at what an Instagram geotag really is. Geolocations in the first place are gathered from your physical location, based on where your mobile phone is. This information can be obtained in many

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