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We’re delighted to welcome Bip to Flowbox. Bip’s know-how and experience from building Kivra’s platform will be a key asset to our success, as our company and product continue to grow. He will play a crucial part in strengthening our company culture as a pioneering SaaS company.
Marcus Carloni, CEO, Flowbox
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Why ads on TikTok are more powerful than on any other social media platform

As TikTok continues to reign over the social media climate, it’s no surprise that their ads are the most powerful on the market. In short, the key to success for advertising on this social media platform is essentially relevant user generated content (UGC). TikTok was launched in 2016, but the social video app truly took the world by storm in 2020 (perhaps partly due to the boredom that came with the pandemic), and hasn’t stopped growing since. In case you’ve been accidentally living under a rock and aren’t familiar with TikTok, check out these two articles first: · Let’s

6 reasons why your brand should communicate with emojis 💬

To bring back a slightly cliché, yet accurate saying:  ✨ A picture says more than a thousand words ✨  While emojis aren’t exactly pictures, they’re the closest you can get in text-format. Emojis are a great visual tool that can portray a wide array of emotions and help spice up your content. Here are six great reasons why you should leverage the power of emojis in your brand communication: 1. They help your text stand out 💥People have short attention spans, and they just keep getting shorter. We get bored easily, our brains are constantly looking for something to

The ABCs of UGC

SMM, SERPs, KISS...We love our acronyms and jargon in marketing!  To make it easier for you, we wanted to share some common terminology when talking about content marketing, user generated content, and social media strategy. Let’s start with A shall we?  A stands for Advertising  Global social advertising spend is expected to hit US $153,698m in 2021. There’s no denying the importance of paid social to stand out amongst the crowd. Redistributing user generated content (UGC) in social advertising campaigns can increase your click-through rate, reduce ad spend as well as

What is the AIDA funnel and how to optimize it for your marketing strategy?

The marketing funnel model was developed by American advertising and sales pioneer Elias St. Elmo Lewis in 1899. Today his idea is often referred to as the AIDA model. The AIDA model traces the customer's journey through Awareness, Interest, Desire and Action. It is one of the best-known marketing models, and for a good reason. Whether it is used consciously or subconsciously, when most marketers plan their marketing communications strategy, elements from the model are present. What does the AIDA funnel stand for? · Attention (Awareness) – The customer becomes aware of the

Flowbox partners up with Voyado

Swedish user generated content platform provider Flowbox teams up with the customer loyalty platform Voyado to launch a module that will allow companies to use UGC in emails. SaaS company Flowbox, which provides a platform that enables brands to collect user generated content (UGC) from social media and distribute it to their own social and digital channels, now teams up with the customer loyalty platform Voyado . Voyado, founded 2005 in Sweden, offers a B2C tool for companies in the retail and ecommerce sector that want to personalize communication and customer

The game changer that is employee generated content (EGC)

Brands today are well aware of the power of social media and user generated content (UGC); it's a necessity when it comes to increasing awareness, bolstering sales, and building a community. Asking for and reposting UGC online is an effective way to showcase authentic social proof from end-users. But what if we told you there was another type of content, just waiting to be collected and used? Enter EGC: employee generated content! How EGC differs from UGCEGC is similar to UGC, however, EGC stems from employees and, sometimes, brands themselves (brand-generated content needs to feel

Clubhouse explained: will the hype last?

Clubhouse is the latest, ~exclusive~ social media that had the world buzzing about it during the first months of 2021. Launched in 2020, the drop-in audio app Clubhouse ironically enough couldn’t have picked a better time than in the midst of a worldwide pandemic to get started; a lot of people have been isolated, bored, longing for something to happen, and a new, exciting social media that lets you listen in on and have conversations with people from all over the world visibly hit just right. Just like Facebook in its early days, Clubhouse is still invite-only and has since its launch

How to adapt your marketing strategy for millennials and Generation Z

For too long millennials and Gen Z have been grouped together by marketeers. But look closer at these two demographics and you’ll see that their unique generational experiences have a direct impact on how each views the world, engages with brands, and uses their consumer power. Effectively reaching each group requires an understanding of their nuances and adapted marketing strategies, in order to keep their distinctive qualities front of mind. Millennials are defined as those born between 1980 and 1995. “They represent the first generation to come of age in the new millennium,” says

5 tips on how to use LinkedIn stories for your business

You probably already use Instagram, Facebook and Twitter to show off a bit of the “behind the scenes” of your company, but what about LinkedIn? Stories, also known as content that disappears after 24 hours, have been everywhere on social media for some time now. Now, even LinkedIn has joined the craze and launched their own version, stories are currently only available in the LinkedIn app. Stories offer a relaxed, unpretentious way to share updates without it having to be perfect or attached to your profile forever. ”We started asking ourselves what stories might look like in a

How COVID-19 made ecommerce skyrocket

2020 was, by all accounts, an unusual year on many fronts. COVID-19 not only affected our physical health, but the lockdown also put the business world at risk. However, when one door closes another usually opens. This was certainly true in terms of ecommerce. With physical shop doors forced shut, a window of opportunity opened for merchants to bring their business online to a much broader audience. European Ecommerce Specialist Pieter Lauryssen  confirms that the digital transformation, which was already set in

Building brand loyalty in an online world

In an interconnected world, physical distance has become irrelevant in terms of market reach. If you want to keep or increase your customer base, companies cannot afford to treat their customers as anonymous users behind a screen. The true power lies in building brand loyalty. “Traditional marketing is not dead," says digital expert and author Clo Willaerts . Traditional forms of media still fulfill a significant function in terms of commerce. But digital marketing can no longer be considered as an afterthought; it should be an integral part of

How & why you should focus on video content on Instagram

You probably already know how powerful and influential Instagram is in regards to your ecommerce sales, and video content is the future of content marketing on Instagram. With the attention span getting shorter, dynamic videos force the audience to stop scrolling and watch. It keeps the audience engaged longer, and the chances of making an impact increase. Instagram’s popularity has rapidly changed consumers' shopping habits. As a visual sharing platform, it has become a great marketplace for customers to discover and explore new products. The Instagram community counts to 1.16

Leveraging user generated content to build authenticity

Content makes a differenceWe all know that content makes a difference. On websites, in blog posts, in advertising. We want to create content that inspires, that educates and that converts. Quality content requires an investment. You need time to plan, schedule and publish it. You need to hire a writer. Someone to photograph the products. An agency to design ads. But there is a type of content out there that many are taking for granted. Content that is essentially free to use and that doesn’t require copywriters, professional photography nor agencies. Most importantly, it is proven

​Let’s talk about TikTok

Remember Vine? If you do, think of TikTok as Vine 2.0 - new and improved to fit even smarter phones and no longer meant for Millennials, but for Gen Z (plus a few grandmas). Basically, it’s a social media platform where people can create and watch short videos, and it’s unbelievably popular. How big is TikTok?Previously known as Musical.ly, TikTok has quickly grown to become one of the world’s most viral platforms. Don’t believe me? Allow me to drop your jaw for you with some crazy numbers: as of February 2020, TikTok has been downloaded over 1.5 billion times worldwide and has over

​49 brilliant tips to boost your content marketing ROI

Today, nearly all brands are doing content marketing. As we're approaching 2020, it's natural to review your company's marketing strategy for next year. Will you change something or continue like before? Here's a list of 49 simple tips that you can't miss if you want to get some real value from your content marketing efforts. [Get the latest UGC tips and news in your inbox]  49 tips to increase your content marketing ROI 1. Post video content in social media rather than written content. 2. Quality over quantity: It’s better to post less often and do

9 tips for writing better headlines

Writing is an art, and knowing what type of words engage your readers can be more difficult than you think. Here are some tips on how to write great headlines that capture your audience in an instant.  1. Replace difficult words It’s been said before but let’s say it again: Keep things simple! Your readers indulge in so much information on a daily basis and have little time and patience, so complex headlines may get passed over. Replace long or complicated words with simpler expressions that are clear and easy to understand. But a word of caution, simple doesn’t mean generic. Try

Why user generated content is king

Is content dead? Content has been around for a while, and while there are a lot of great content marketing examples to find, there are also several poor examples. A while back, author and marketer John Ellett claimed that “Content Marketing Is Dead! Long Live Marketing!”  in a Forbes article. There is a saturation of content and especially bad content. With social media it has become easy to publish and distribute videos and articles. It has become so easy to distribute content that

How brands should change their marketing after Facebook’s F8 conference

April 30, the social media giant Facebook held its yearly global F8 conference , a two-day annual event intended for developers, creators and entrepreneurs around the world. Those who expected big announcements probably weren’t disappointed, because a lot will change in the near future. Mostly on Facebook, but on Instagram too. As a matter of fact, things have already started to change, with the new redesigned Facebook mobile app being launched already and the desktop changes for Facebook being rolled out in the next few months. [

8 tips: How to do content marketing on a zero budget

No dollars to spend? Don’t worry, here’s how you can create content on thin resources. Doing content marketing when you have a huge budget is easy as pie. Doing it without any resources is far more difficult. For startups and small businesses, knowing where to start and how to start, without spending any euros or dollars, is often a big challenge. But it’s definitely possible to get into content marketing even if you have a low budget. Here are 8 tips on how you can make the most out of what you have. Tip #1: Focus on quality not quantity Due to tough algorithms, it’s all about

7 steps to boost your social commerce strategy

The new year has already begin and as an ecommerce manager you want to reach new goals and increase revenue. Once you know where your customers are, communicating with them on a level that resonates with them is what can really create a hype around your brand. Here are some specific things to consider if you want to accelerate your social commerce strategy this year. 1. Choose the right social media platforms To be successful in social commerce, you need to do the basic work first before you begin. Analyze where your customers are and who they are. Do you have a customer persona?

Marketing campaign ideas for International Women’s Day

International Women’s Day on March 8th is approaching and as a marketing or ecommerce manager, chances are you want to make the most out of this event. It’s worth noting that there are different opinions about this particular day and some think that it’s wrong to celebrate women on just one particular and not all year through. Others think it’s a great opportunity to celebrate women, the way they should be celebrated. Whichever is your opinion, if you and your team have decided to actually launch a campaign for this day, here are some quick and simple things you can try. But hurry up

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