HiQ ENHANCES DIGITAL COMMUNICATION FOR STENA MATCH CUP SWEDEN
HiQ is helping Stena Match Cup Sweden to raise an already popular event to the next level. As digital partner to this sailing competition, which yearly attracts more than 100,000 visitors, HiQ’s task is to simplify and improve the digital communication linked to the event, in order to enhance visitor experience before, during and after the race.“We are very pleased with our collaboration with HiQ. We want a partner who can help us to stage and develop the event from the perspective of today’s digitally connected society. One way of doing this is by devising an interactive digital platform