HiQ DEVELOPS THE COMMUNICATION WHEN MATCH CUP SWEDEN RENEWS ITSELF
The Match Cup Sweden sailing competition is one of Sweden’s largest sports events with around 100,000 visitors every summer. For this year’s sailing regatta on 4-9 July, almost everything is renewed – from the boats to a record-breaking prize sum. HiQ is in charge of the communication, yet another step in a successful partnership.“We’re happy and proud to have earned the trust to create a completely new concept for communication, including advertisements, radio commercials, graphic profile, and digital communication. We have worked with Match Cup Sweden for a