Ingka Group reimagines ‘Home Sweet Home’ sign for International Day Against Homophobia, Transphobia and Biphobia
To mark this year’s International Day Against Homophobia, Transphobia and Biphobia (IDAHOTB) on 17 May, Ingka Group is once again paving the way for its customers and co-workers to show their support for the LGBT+ community by reimagining the ‘Home Sweet Home’ sign as a symbol of acceptance and inclusion and reintroducing the rainbow (STORSTOMMA) bag.Redesigned as ‘Home Pride Home’, the sign has been updated to incorporate the colours of the Progress Flag and demonstrates the IKEA belief that everyone should feel at home and free to be themselves regardless of who or where they are. Over
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