Jetshop launches a completely new opportunity for e-business
Today Jetshop is launching its new Spotstore service - dynamic retargeting with sales that start directly in the banner. "Making it possible for consumers to start shopping directly in the advertising banner on a website other than the selling company's own site is a major development for e-business," says Christian Zanders, CEO for the Nordic region's leading provider of e-business systems and services.In simple terms, dynamic retargeting refers to technology that enables an e-business to analyse a visitor's online behaviour. Based on that behaviour, advertisements can then be created