Lulu.com Book Proceeds to Support V Foundation for Cancer Research
Raleigh, North Carolina - (January 11, 2011) - Lulu.com, the leader in self-publishing, announced today a new marketing book, Bigger Than the Widget, by author Jeff Taylor. Net proceeds made from the book will go to support The V Foundation for Cancer Research. Calling upon years of experience across multiple industries, Taylor’s book focuses on teaching authors, start-ups, and even well established companies and organizations to increase their marketing power by going beyond just a product or service. “Customers today want more than a product,” says Taylor. “They need an experience