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McDonald’s Sweden transforms the Happy Meal box into a Virtual Reality experience

To celebrate the 30th anniversary of the Happy Meal in Sweden, McDonald's Sweden has developed Happy Goggles. By re-folding the Happy Meal box, customers can create a pair of Virtual-Reality glasses which makes it possible to experience Virtual Reality with a smartphone.McDonald's continually tests new ideas and, with Happy Goggles, Virtual Reality (VR) becomes available to everyone. Happy Goggles are a test designed to modernize the Happy Meal and provide a digital experience in addition to the physical toys usually found in the box. Child psychologists Karl Eder and Fadi Lahdo,

Following last year's world premiere, now the Big Mac ski helmet and Big Mac training tights enter the arena

The world’s first Big Mac lifestyle collection was unveiled at a fashion show in Stockholm one year ago. Now, just in time for the winter season, ski helmets and training tights have been introduced, featuring the same iconic burger pattern. The new products are available at the Big Mac Shop. For every Big Mac ski helmet sold McDonald’s will make a donation to support local ski clubs to get more kids on skis, a co-operation with the Swedish National Ski Federation.The idea to develop a collection of Big Mac ski products was born out of McDonald’s sponsorship of the Swedish National Ski

McDonald’s offers online reservations in Sweden

For the very first time, McDonald’s offers online reservations. Selected restaurants across the country now offer guests the option to book a table and be waited upon - offering burger lovers an entirely new way of experiencing the new Maestro Classic gourmet burger. Starting tonight, September 22nd, dinner reservations are available for selected evenings.Sweden is the first country in the world where McDonald’s will offer table booking service. “We have a very exciting and tasty new premium hamburger coming to our restaurants, the Maestro Classic, so we wanted to give our most loyal

Big Mac Shop launches Summer Collection

Since the opening during the spring, the Big Mac Shop offering Big Mac patterned products has become a huge international success. The store has now released a new collection that will enable fans to spend the summer in style. The Summer Collection featuring the iconic Big Mac burger pattern includes a Big Mac Sleeping bag, Big Mac Tent and Big Mac Board Shorts.BigMacShop.se  became a huge overnight global success with visitors from 153 countries within the very first week. To build on this tremendous interest, several all-new products are being launched in time

Introducing the world’s first Big Mac lifestyle collection

Today is the world premiere of the first Big Mac lifestyle collection at the McWalk fashion show in Stockholm, Sweden. The collection is a tribute to the most popular burger in the world and requested by the fans. The McWalk fashion show is part of a global initiative by McDonald’s, known as imlovinit24.During today’s fashion show at the Gallerian Shopping Mall in Stockholm – the McWalk – the world’s first Big Mac lifestyle collection is presented, introducing a completely new line with the Big Mac pattern. The collection has been developed following the success with the Big Mac Thermals

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