Sign up soon: entries for the Better with Less – Design Challenge 2019–2020 close on 5 January
Metsä Board Corporation press release 05.12.2019
The closing date for the second Better with Less – Design Challenge is approaching, with last entries to be submitted by 5 January 2020. The competition – organised by Metsä Board, the leading European producer of premium fresh fibre paperboards and part of Metsä Group – encourages designers and design students to come up with innovative packaging solutions that will have a positive impact on sustainability.
Submissions are being received in four categories – cosmetics, e-commerce, food packaging and a ‘wild card’ category, with cash prizes for first, second and third place of EUR 7,000, EUR 2,000 and EUR 1,000 respectively. One student will also receive the opportunity to take an internship at Metsä Board’s Excellence Centre in Äänekoski, Finland.
The first Better with Less – Design Challenge received over 300 entries from 38 countries and the winning design was a paperboard alternative to plastic bubble wrap. Stefan Junge, Professor in Packaging Technology at Beuth University of Applied Sciences in Berlin and a member of the jury panel, is looking forward to exploring this year’s entries: “I was amazed by last year’s winning concept, because it was using less material with no die-cut waste and with very smart 3D-bending performance. It will be difficult to top that in this year’s challenge, but I am very excited to see inspiring new ideas.”
The jury members include packaging design influencers from around the world:
Alissa Demorest, Editor in Chief of luxury packaging magazine Formes de Luxe
Andrew Gibbs, Founder, CEO & Editor in Chief of Dieline
Charles Ng, Founder & Chief Brand Consultant of MCL Group Hong Kong / China
Clark Goolsby, Chief Creative Officer of Chase Design Group
Stefan Junge, Professor in Packaging Technology at Beuth University of Applied Sciences Berlin
Ilkka Harju, Packaging Services Director, EMEA and APAC at Metsä Board
Enter the competition at www.betterwithless.org
Follow the competition on social media with the hashtag #betterwithless
For further information, please contact:
Marjo Halonen, VP Communications, Metsä Board
Mobile: +358 (0)50 598 7046
Email: marjo.halonen@metsagroup.com
Metsä Board
www.metsaboard.com
Metsä Board is a leading European producer of premium fresh fibre paperboards including folding boxboards, food service boards and white kraftliners. Our lightweight paperboards are developed to provide better, safer and more sustainable solutions for consumer goods as well as retail-ready and food service applications. We work together with our customers on a global scale to innovate solutions for better consumer experiences with less environmental impact. The pure fresh fibres Metsä Board uses are a renewable resource, traceable to origin in sustainably managed northern forests.
The global sales network of Metsä Board supports customers worldwide, including brand owners, retailers, converters and merchants. In 2018, the company’s sales totalled EUR 1.9 billion, and it has approximately 2,400 employees. Metsä Board, part of Metsä Group, is listed on the Nasdaq Helsinki.
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Metsä Group
www.metsagroup.com
Metsä Group is a forerunner in sustainable bioeconomy utilising renewable wood from sustainably managed northern forests. Metsä Group focuses on wood supply and forest services, wood products, pulp, fresh fibre paperboards and tissue and greaseproof papers.
In 2018, Metsä Group’s sales totalled EUR 5.7 billion, and it employs approximately 9,300 people. Metsäliitto Cooperative is the parent company of Metsä Group and is owned by approximately 103,000 Finnish forest owners.
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