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If you’re in the market for a dependable mini wireless speaker without breaking the bank, the s-Go Mini is the one for you.
FREDRIK SJÖLANDER, PRODUCT DEVELOPMENT DIRECTOR
We’re proud to offer the market a stereo experience that’s suitable for any occasion, we want our customers to be able to enjoy great sound regardless if they’re at a the beach or in their own backyard.
HENRIK ANDERSSON, CEO
The 24 hours of battery and lightweight, foldable construction are both key features to enhance and simplify the everyday life and listening experience for our customers.
Fredrik Sjölander, Product Development Director, Northbaze Group AB
The decision to enrich the JAYS-collection with more color in 2021 derived from a shifted market need. We decided to combine the high quality sound and clean design, signature to the JAYS-brand and deliver a more exciting product to our users.
Jonas Eriksson, Lance Designbyrå
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Jays signs Master Purchasing Agreement with Exeger

Gothenburg, 30 June 2022 - Jays, part of Northbaze Group AB (Publ.) (“Jays”) has signed an agreement with Exeger to purchase Powerfoyle™ solar cells to be incorporated in Jays products intended for resale to customers, retailers, and distributors globally.Jays was founded in 2006 with a vision that everyone should have the opportunity to experience great design with an effortless listening experience. Over the years, the brand’s range of products have evolved with the market but always staying true to its core values based on the listening experience rather than a specific lifestyle.

Copter AB signs new agreement with Modino AB

Kumla, 12 April 2022 - Copter AB, part of Northbaze Group AB (Publ.) (“Copter”) has signed a new agreement with Modino AB to distribute Copter's products in the Nordic as well as key nearby markets.Copter is a leading Nordic brand within screen protection technology for mobile devices with over seven million screen protectors sold. The company was founded in 2010 and as part of Copter AB's strategy to continue its growth in the Nordic as well as nearby regions, a new agreement has been entered into with Modino AB. Modino AB, a distributor in the Nordic (excluding Norway) and Baltic

Jays is proudly launching “t-Six True Wireless”, a new true wireless earbud with ergonomic features in focus

Gothenburg, March 16, 2022 – Jays, part of Northbaze Distribution AB is continuing its focus on the “true wireless” withing the earphones category in launching yet another product within the segment. “Jays t-Six True Wireless” is the brands first “tip-less” earbud meaning the product is designed without using rubber eartips."The “t-Six” is a long-awaited addition to our range. The fit and user experience played a major part in developing this product without compromising on its contemporary sleek and simple design elements. We are proud to be able to offer this product to our consumers." ,

Northbaze Group announce MFi certification (Made for iphone, ipod, ipad and Apple Watch)

Bangkok, February 14, 2022 – Adiantes Company Limited, part of Northbaze Group AB (Publ.) (” Adiantes”) has successfully enrolled to the MFi program by Apple, giving the company necessary insight to technical specifications and resources enhancing its product offering for new and existing clients.Adiantes, a company producing accessories within the premium leather segment for accessories brands globally has expanded its business rapidly since 2019. Following its 2022-2024 strategic roadmap named “Adiantes 2.0”, the company is devoted to enhancing its service and product offering. By

Northbaze Distribution announces distribution partnership with Ingram Micro B.V.

Gothenburg, February 11, 2022 – Northbaze Distribution, part of Northbaze Group AB (Publ.) (” Northbaze”) is announcing the company has signed an agreement with Ingram Micro B.V., to distribute products from Northbaze in the Benelux.Northbaze, a Swedish company focusing on mobile accessories with brands such as Copter, Krusell, Kavaj and Jays within its range is further strengthening its presence on the Dutch market by agreeing to start a partnership with leading distributor Ingram Micro B.V. in a strong market for audio and mobile accessories. In joining forces with Ingram Micro B.V.,

Jays is releasing “s-Living Flex”, a new portable multi-room speaker

Gothenburg, January 18, 2021 – Jays, part of Northbaze Distribution AB is launching its third speaker, s-Living Flex, within the multiroom segment. This time, the brand is dropping a multi-room speaker with built in battery that is also resistant to water and dust.“We’re proud to once again expand our range of multiroom speakers with the addition of the s-Living Flex. The “Flex” is perfect as a compliment to the very popular s-Living series but also if you are looking for a speaker you can carry with you outside or use as an extension of your smart home. ", says Henrik Andersson CEO at

Northbaze receives order of approx. SEK 37 million, (USD 4 million), launches new smart home speaker series.

Gothenburg, January 10, 2022 – Northbaze Distribution AB part of Northbaze Group AB (Publ.) (” Northbaze”) has received an order to deliver a series of Smart Home speakers to a sizable technology company on the Russian market. The partnership starts with an initial order value of approx. SEK 37 million, (USD 4 million).The series of speakers is developed by Northbaze’s audio brand “Jays”. The Speaker range include three smart speakers in different sizes. Designed with Swedish design ethos in mind, an emphasis on craftsmanship, functionality, and reduced form, the speakers are constructed

Northbaze Group acquires Copter - the Nordic leading company in screen protection for mobile devices

Gothenburg, 21 December 2021 - Northbaze Group AB (Publ.) (“Northbaze Group”) has entered into a binding agreement to acquire 100% of the shares in the Swedish company Copter AB and its subsidiaries (“Copter”). Through the acquisition, Northbaze Group strengthens its product offering and adds a well-established brand in mobile accessories to the Group. The purchase price is SEK 62 517 207 million, which is financed through a directed offset issue to Copter's shareholders.In parallel, Northbaze Group announces that the Board, with the support and authorization from its Annual General Meeting

Northbaze Group strengthens its financial position to meet growth through a directed new issue of shares

Gothenburg, 21 December 2021 - Northbaze Group AB (Publ.) (“Northbaze Group”) announces today that a directed new issue of shares has been carried out to meet the company's growth strategy but also to deal with the global component shortage and shipping crisis caused by the pandemic.The Board of Directors of Northbaze Group has, with the support of an authorization from the Annual General Meeting on May 26, 2021, decided to carry out a directed issue of 9,952,606 shares at a price of SEK 1,055 per share. The price corresponds to a rebate of 10 percent based on the share's average price over

Northbaze Group acquires Copter - the Nordic leading company in screen protection for mobile devices

Gothenburg, 21 December 2021 - Northbaze Group AB (Publ.) (“Northbaze Group”) has entered into a binding agreement to acquire 100% of the shares in the Swedish company Copter AB and its subsidiaries (“Copter”). Through the acquisition, Northbaze Group strengthens its product offering and adds a well-established brand in mobile accessories to the Group. The purchase price is SEK 62 517 207 million, which is financed through a directed offset issue to Copter's shareholders.In parallel, Northbaze Group announces that the Board, with the support and authorization from its Annual General Meeting

Northbaze Group strengthens its financial position to meet growth through a directed new issue of shares

Gothenburg, 21 December 2021 - Northbaze Group AB (Publ.) (“Northbaze Group”) announces today that a directed new issue of shares has been carried out to meet the company's growth strategy but also to deal with the global component shortage and shipping crisis caused by the pandemic.The Board of Directors of Northbaze Group has, with the support of an authorization from the Annual General Meeting on May 26, 2021, decided to carry out a directed issue of 9,952,606 shares at a price of SEK 1,055 per share. The price corresponds to a rebate of 10 percent based on the share's average price over

Northbaze Distribution launches strategic collaboration with Elkjöp Nordic.

Gothenburg, 19 November 2021 - Northbaze Distribution AB, launches strategic collaboration with Elkjöp Nordic to expose JAYS full range in Elkjöp's stores and online throughout the Nordic region.Part of Northbaze Distribution's strategy within the Audio business area, which is led by the JAYS brand, is to establish itself with the largest players in the Nordic region. Northbaze has now succeeded in this by launching the brand's full range in Elkjöp's stores in the Nordic region. The products, which consist of headphones and speakers, will be displayed via exclusive displays in about 40 of

Northbaze Group has launched a partnership with Intraco Trading

Gothenburg, November 2nd, 2021 - Northbaze Distribution AB, is partnering up with Intraco Trading to serve as a value-added distributor in the Gifts & Premiums market within the New Wave Group (publ).Northbaze Distributution AB, part of Northbaze Group has successfully launched a partnership in the pursuit to extend its business to the Gifts channel. Initially, Northbaze will supply its branded products from JAYS and KRUSELL. With time, this will also develop into Northbaze being a producer of branded as well as non-branded products. Intraco Trading is a high-end supplier for

Northbaze Group is partnering up with Mudita.

Gothenburg October 15, 2021 - Northbaze Group AB, is partnering up with Mudita, a tech company based in Poland, to supply earphones and charging cables.Jays Headphones, a brand within Northbaze is continuing to venture into alternative channels apart from their regular branded sales channel. Jays Headphones has agreed to deliver earphones and charging cables to Mudita. The products will be bundled and sold separately within Muditas sales channels. Mudita is a polish tech company, with the mission to create high-quality products which put physical and mental well-being first. Thus far,

Northbaze Group is relocating its HQ to new and attractive office space within Gothenburg.

Gothenburg, October 7, 2021 - Swedish accessories specialist Northbaze Group AB, relocating to “Almedal’s factories”Northbaze is looking to create a highly attractive and efficient workspace for its employees. The new office will encourage and attract its employees to work in a space that fits the Northbaze brand DNA better than its previous office. “Almedal's factories” is an industrial area that can be compared with similar areas in Stockholm, Copenhagen and New York. Just like in these places, Almedal's factories have a rich and genuine history that appeals to several innovative

Deutsche Bahn awards framework agreement for the development and production of unique tablet cases to bidding consortium

Gothenburg, August 17, 2021 - Swedish accessories specialist Northbaze Group AB, in a bidding consortium with German b2bworkplace GmbH, has signed a framework agreement for the supply of unique tablet cases to Deutsche Bahn AG, including services such as product development and support.Deutsche Bahn is investing in the digitalization of all work processes. Recently, mobile devices such as tablets have also established themselves in a variety of professional groups in the railway world, which simplifies the everyday life of many Deutsche Bahn employees. "With our products, Deutsche Bahn

JAYS is releasing a new True Wireless Bluetooth-speaker!

JAYS is proud to introduce their newest portable speaker; s-Go Mini. It’s the third Bluetooth-speaker that the Swedish audio product developer has released and this time, the product development team enhanced the experience further by adding true wireless connection and IPX7-rating to the package.s-Go Mini is the perfect companion any time you want to bring the party outside. The true wireless connection allows you to link 2 enabled speakers together and provides a wireless and effortless stereo experience. ”We’re proud to offer the market a stereo experience that’s suitable for any

JAYS are releasing wireless headphones, more colorful than ever!

Swedish audio product developer JAYS is proudly launching x-Seven Wireless, boasting with more color than the JAYS-assortment has offered historically. The newest member of the JAYS-family is a bold and fashionable statement, made to last the listener all day, every day.x-Seven WirelessThe colorful wireless headphones come fully equipped with smart features to allow for an optimal listening experience. Swedish designer Jonas Eriksson and Fredrik Sjölander, product development director at JAYS decided on a new take while maintaining the brands signature, minimalistic look and their

Northbaze Group invest in a new Development- & Innovation Centre for Adiantes

The business area Adiantes within Smart Mobility and its OEM- and Private Label business within the premium leather segment has expanded rapidly over 2019 and forward. As a next step Adiantes is focusing in further enhancing innovation and development capabilities by establishing a new, modern Development- & Innovation Centre at Adiantes main office in Bangkok. This enhanced service will allow Adiantes to provide additional capabilities to their customers and to co-partner closely in design and innovation processes within the different premium brands. The project includes a planned

JAYS launch True Wireless with ANC

General press release Swedish lifestyle and audio product developer JAYS launch their first True Wireless model with active noise cancelling (ANC) and HearThrough mode, t-Seven True Wireless. Equipped with dual microphones for perfect call quality, wireless charging, automatic ear detection, touch controls and much more, the t-Seven is the most advanced product so far in the JAYS line-up.  The t-Seven True Wireless is packed with features and is engineered with the latest technology to make the user experience seamless. “The t-Seven is, as the other products in our line-up, made with

JAYS introduce their third True Wireless model

General press release  Swedish lifestyle and audio product developer JAYS introduce their third True Wireless model and their first with “drop style” design, f-Five True Wireless. Focusing on the fit and the quality of calls, the f-Five True Wireless is developed to simplify everyday life.  Without cables, a supreme call quality and a perfect fit, the aim with f-Five True Wireless is to make everyday life a little easier. “As always with our products we aim to simplify life for our users. The focus for the product team when developing the f-Five has been the freedom aspect. We wanted

Northbaze Group to introduce a new business area by carve out the premium leather goods production and operations in Thailand within the Smart Mobility area.

The new business segment and its production facility will continue to operate under the new name Adiantes Co. Ltd.   Northbaze Group has initiated procedures to further build a strong foothold in the premium leather goods industry within the new business area. The growth of the premium OEM production area has been strong during the last two years (after the Krusell Group was acquired) and will continue exceed the own production of the group’s own brands such as Krusell and Kavaj. The manufacturing unit has evolved from an entity that was dependant on internal group business to an

JAYS on Summer Tour with Låt Live Leva

General Press Release JAYS are one of the main sponsors of the Låt Live Leva 2020 Summer Tour. Låt Live Leva is an initiative to support artists, musicians and the Swedish live-scene. Due to Covid-19 tours and concerts have been cancelled and the music industry have suffered. This summer Låt Leva Live will visit several Swedish cities for a summer happening to remember! The aim with the festival is to support the music industry and at the same time create a great local happening. Since Corona emerged Låt Leva Live have been touring in Stockholm, Umeå, Uppsala and Malmö and viewed by

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