Leading environmentalist backs glass packaging
Celine Cousteau fronts O-I advertising campaign
Bussigny, Switzerland (7th June 2011) – Leading environmentalist and documentary maker, Celine Cousteau has come out in favour of glass packaging for food and drinks.
The granddaughter of marine expert Jacques Cousteau, Celine Cousteau is the face of a new advertising campaign by the world’s leading glassmaker, O-I, which highlights the material’s unmatched ability to build successful food and beverage brands.
Celine Cousteau prefers glass packaging because it is natural, healthy and sustainable. She says, “Glass is good for the ocean. Glass is made from sand. Glass is natural.”
O-I’s Glass Is Life™ advertisements launches in 12 countries and seven languages. To view videos, infographics and images visit http://GlassIsLife.com, or join the glass conversation on Facebook and Twitter (http://twitter.com/#!/GlassIsLife ).
Running across print, online and social media channels, Glass is Life™ is being launched in Europe, North America, Latin America and Asia Pacific simultaneously. It features individuals around the world – CEOs, brand managers, chefs, environmentalists, designers and other opinion leaders – explaining in their own words why glass packaging is so important to them.
Other voices for glass include:
- Sanpellegrino S.p.A. Chairman and CEO Stefano Agostini, who says glass showcases the quality of the S. Pellegrino brand.
- Monini CEO Zefferino Monini, who chooses glass because it best preserves the flavour of his extra virgin olive oil.
- true fruits Co-Founder Nic Lecloux, who says glass demonstrates the quality and sophistication of his premium product.
- Chef Geir Skeie, who likes glass because it doesn’t transfer any flavour to his ingredients or to the finished dish.
“Our extensive research shows a strong demand for glass among consumers, but the marketplace does not adequately reflect this interest. We aim to influence the food and beverage industry’s packaging decisions by showing the power of glass,” said Al Stroucken, Chairman and CEO of O-I.
O-I has been manufacturing iconic glass containers for leading consumer brands like Coca-Cola, PepsiCo, Heinz, Anheuser-Busch InBev, Nestlé, Pernod Ricard and SABMiller since 1903. Today, O-I provides the highest quality glass packaging materials to companies in more than 80 countries.
For further information and high resolution images of the advertisements, contact
Philip Tutt at 360° Integrated Marketing Solutions LLP
Tel: + 44 (0) 7785 718901 begin_of_the_skype_highlighting + 44 (0) 7785 718901 end_of_the_skype_highlighting e-mail: Philip@360integrated.com
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