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  • Andrew Arnold

    Head of Communications


    + 45 52 28 20 50
    http://www.oterra.com

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    Oterra signs partnership with Seprify to bring natural white color replacement for titanium dioxide to food and beverage industry

    Hørsholm, Denmark / Marly, Switzerland, Nov. 11, 2025 – Oterra , a leading supplier of natural colors and color solutions for the food and beverage industry, and Swiss innovator Seprify  today announced a strategic commercial partnership to market a plant-based white coloring that can replace titanium dioxide (TiO₂) in food and beverage applications.By integrating Seprify’s patented cellulose-based technology, Oterra will be able to offer customers a clean-label and renewable alternative that matches the opacity, brightness and whitening effect of

    Oterra’s clean label FruitMax® Purple 105 brings an ‘adventurous’ purple shade for beverages and candy

    HOERSHOLM, Denmark, Oct. 22, 2025 — Oterra, a leading producer of natural colors and color solutions, has launched FruitMax® Purple 105, a clean-label purple shade with superior stability for beverage and confectionery manufacturers.FruitMax® Purple 105[1] is a blended combination of black carrot and hibiscus concentrates, bringing the best of both raw materials. “It is flavor neutral and has enviable stability when exposed to heat, light and low pH conditions, and its recognizable ingredients appeal to customers as well,” said Phil Cook, Head of Strategic Marketing at Oterra.

    Oterra Introduces I-Colors® Bold: Redefining Intensity in Natural Colorization

    COPENHAGEN, September 12, 2024 – Oterra, a global leader in natural colors, has introduced six bold new variants to its I-Colors® line. Creating I-Colors® Bold meets growing demand for vibrant and intense colors while satisfying consumers’ demand for natural ingredients.[Oterra has introduced a vivid red for snack applications that can compete with artificial colors for impact but using sweet potato as a raw material] It is now possible to introduce a vivid red for snack applications that can compete with artificial colors for impact, but using sweet potato as a raw material. “The

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