Industry’s best natural beverage alternative to Red40 launched

Oterra, the world’s leading supplier of natural colors, with the widest portfolio in the industry, is pleased to announce the launch of the industry’s best natural alternative to Red40/Allura Red for beverage – Hansen Sweet Potato FruitMax® Red 116 WS.In 2019, Oterra, at that time known as Chr. Hansen Natural Colors, launched its Hansen Sweet Potato™ range. The result of nearly a decade of ground-breaking research and development, the range quickly became an award-winning industry favorite, scooping up prizes in three continents: Europe, North America, and South America. The new vegetable