Principle Global

Principle Global
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About Us

Principle is an international brand implementation company headquartered in Huddersfield, UK, that brings global brands to life in any environment, anywhere in the world. Brand implementation and corporate identity roll out is a complicated job. Principle help their clients through every stage from concept to completion - planning, consultancy, audit and project management, fit-out, signs and wayfinding, graphics, interiors, financing and regular maintenance of branded environments. All delivered with uncompromising commitment and to the exceptionally high standards the company is renown for. Through their unique global supply network, Principle360™ they operate in over 60 countries, working with clients who are looking to achieve consistency of brand standards worldwide. Principle are leaders in what they do, working for truly world class companies, anywhere in the world.

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Principle Enjoys Sports Event Signage Success

Thu, Sep 12, 2013 16:01 CET

Principle has enhanced its reputation as one of the UK’s leading sports event branding companies by completing a series of high-profile projects during 2013, including the Formula 1 Santander British Grand Prix and the Hertz Motorcycle British Grand Prix (MotoGP).Principle has enhanced its reputation as one of the UK’s leading sports event branding companies by completing a series of high-profile projects during 2013, including the Formula 1 Santander British Grand Prix and the Hertz Motorcycle British Grand Prix (MotoGP). Our experienced team provides a wide range of on-site branding

Principle Appointed as Retail Brand Implementation Agency to Leading Global Carmaker

Wed, Aug 21, 2013 13:00 CET

International brand implementation specialist Principle has been selected by premium German car manufacturer BMW to manage and implement the global rollout of its Future Retail dealer showroom concept.The sole supplier agreement will see UK and USA headquartered Principle manage and implement the interior rebranding of the BMW and MINI dealer networks around the world. The project encompasses the worldwide management and tracking of the new showroom furniture, marketing communication elements, IT and training. Principle will provide global and national sales company level project

Principle clients achieve Superbrand status

Thu, Jul 25, 2013 12:23 CET

The 2013 ‘Superbrands’ lists featured good news for a wide selection of Principle’s brand implementation, interior fit-out and signage clients.The brand credentials of leading companies are given a thorough examination by both a council of experts and their customers before the consumer and business Superbrands lists are finalised. Only those companies that have established excellent reputations in their field and offer “significant emotional and/or tangible advantages over competitors, which customers want and recognise”, make the grade. Many of the corporations awarded Superbrand

Principle Brand Financing - a new approach to franchise funding

Thu, Jul 11, 2013 17:14 CET

Principle Brand Financing, a division of international brand implementation specialist Principle, has developed an innovative lease funding offer that can help businesses to meet the costs of the roll out of a new retail environment.The capital outlay involved in implementing a brand, complete with refurbishment work, signage, furniture and retail displays, at a new franchise site can be a significant barrier to a franchisor’s expansion plans. Principle Brand Financing, in partnership with some major financial institutions, has designed a flexible funding package specifically for branded

5 Rules of Global Brand Implementation

Tue, May 07, 2013 13:45 CET

Turn brand concepts into realityAs an international brand implementation company, we regularly turn brand concepts into reality to consistently high standards, in any environment anywhere in the world. To achieve this we follow 5 simple rules: · We plan everything we do like a military campaign, including detailed logistics and project management. · Time is of the essence - you need it now and everywhere! We work with a worldwide network of local implementation partners who do everything to our high standards. · We use regional manufacturing hubs around the world to ensure

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