Probi[®] strengthen its position in the Asia-Pacific region through strong customer collaborations
Last week Probi launched its first China Innovation Day (CID) to strengthen our relations and collaborations with our Chinese customers. A good foundation to better serve the market and the customers with more relevant solutions to support their and the consumers’ needs.The APAC region is the largest probiotic market and stands for nearly 50% of the total global market. It is also the strongest growing market driven by China which stands for 50% of the APAC region. China is the second largest probiotic market, after US, with a value of 2 000 MUSD (2023) and with an estimated growth of 12,8%