Probi and BiO-LiFE start probiotic partnership
PROBI AB, a leading probiotic research and development company from Sweden, and BiO-LiFE, a healthcare company in the fast growing Asian vitamin and dietary supplements category, signed a partnership agreement for the launch of a probiotic product, in Malaysia during the second half of 2013 and with the intention to extend into other countries in South East Asia. PROBI and BiO-LiFE have signed a long term agreement to partner for the branding and launch of PROBI’s Lactobacillus plantarum 299v (Probi Digestis®), a clinically documented probiotic product within the gastrointestinal field.