Probi to launch gut health product in Morocco with Botanic Pharma
Probi has signed a distribution agreement with Botanic Pharma, based in Casablanca, Morocco for the distribution of Probi´s gut health product, Probi Digestis®. The Product will be launched in Morocco in Q1 2014 under the brandname I.B.S. Probi Digestis®. The gastro intestinal health market in Morocco is growing and sales of today is approximately 35 MEUR. I.B.S. Probi Digestis® will be marketed by Botanic Pharma targeting GPs and Gastroenterologists as well as to consumers via retail drug stores and pharmacies. “Botanic Pharma is a growing health care company in Morocco with a strong