Probi and Heinz to launch the first probiotic juice in Australia
Heinz Australia will launch Golden Circle Healthy Life™ Probiotic Juice in May 2012. The product range is based on Probi´s unique immune supporting platform Probi Defendum®and will create a new category of probiotic juices on the Australian market.Heinz entered the large Australian juice market in 2008 with the acquisition of Golden Circle Ltd and is one of the leading companies in the juice category. Golden Circle Healthy Life™ Probiotic Juice is a combination of fruit juice with a unique mix of probiotics from Probi and is the first non-dairy probiotic food product on the Australian