Probi to launch Probi Digestis® in Turkey
Probi has signed a distribution agreement with Impexia, a pharmaceutical sales and marketing company well established in the Turkish market. Impexia plans to launch Probi Digestis® during Q3, 2014. Turkey is a fast moving economy and has a growing probiotic market with several new players succesfully launching new probiotic products lately. The market is expanding and new brands are growing as the medical community is increasing its appreciation for probiotics. “Impexia is committed to gain market share in the years to come” says Peter Nählstedt, CEO of Probi. Mr. Nählstedt adds, “