Salmon Ltd

About Us

Salmon is a global commerce service provider that defines and delivers market-changing commerce strategies and solutions for the world’s leading brands. We have a reputation for using our technical know-how to make things happen. But we are creative too, which means we don’t always give clients exactly what they ask for. Instead, we call on our commerce expertise to put forward new and challenging ideas. We then help brands decide what to do, before we go on to deliver. With Salmon, clients grow their online revenue and profit. We are trusted to run commerce solutions that generate more than £3 billion in sales each year. Established in 1989, we have operations in London, New York, Sydney and Beijing. Our clients include Akzo Nobel, Argos, Audi UK, Halfords, Kiddicare, Morrisons, Premier Farnell, Sainsbury’s and Selfridges. Visit www.salmon.com.

Quotes

“We now have a world class platform underpinning our business and supporting our digital transformation. It contains all our product details, customer information and orders and is supporting our multichannel operation. Our customers are now able to interact with us through whatever channel they choose, which is leading to increased customer satisfaction and loyalty and will ultimately drive DFS sales.”

Russell Harte, Head of Multichannel Development & Delivery at DFS said

“The amount of information our clients have to handle is growing exponentially, as they add new channels like video, contact centre and social media to their existing corporate data. Dom will work with our clients to help them use data creatively, drive growth and create new business and revenue streams.”

Neil Stewart, CEO at Salmon said:

“Data volume, variety and velocity is not big news. Putting it to good use is. Unless you have a vision, there’s little value in spending huge sums of money just to aggregate it, sort it or cleanse it. I look forward to helping our clients shape their vision and put their data to work to increase customer engagement, improve loyalty and develop fans. It needn’t be rocket science, just some clever thinking and smart technology to deliver true competitive advantage.”

Dom Chudleigh commented:

“Iain brings valuable know-how to Salmon and will be an asset to the management team. His knowledge of commerce and international experience will be invaluable as we look to define more innovative solutions for our clients and grow our presence globally.”

Neil Stewart, CEO

“I look forward to expanding Salmon’s business globally and leveraging our relationship with WPP around the world as we look to help clients exploit the changes we are seeing in the digital market.”

Iain Devine, Commercial Director

With a very tight deadline for this project, the Salmon and Halfords team have delivered a huge amount of work in a short space of time. This has only been possible due to our innovative ways of working and the team’s commitment to delivering for the client. I am pleased to say that this has allowed us to deliver the new site on-time, on-budget and Halfords to achieve their business objectives.

Neil Stewart, CEO at Salmon

Our new website represents a real commitment to Halfords online offer. More and more of our customers want to use the web as part of their purchasing trip with us. We’ve consulted extensively with them and believe the improvements we’ve made will increase the ease and enjoyment of shopping with Halfords.com.

Halfords Digital Director, Clive West said:

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Salmon Wins 2014 IBM Beacon Award for Outstanding Smarter Commerce Solution

Wed, Feb 12, 2014 10:23 CET

IBM Beacon Awards recognise IBM Business Partners for driving business value with smart, innovative solutionsSalmon Wins 2014 IBM Beacon Award for Outstanding Smarter Commerce Solution IBM Beacon Awards recognise IBM Business Partners for driving business value with smart, innovative solutions WATFORD, London, February 11, 2014 – Salmon has been named winner of the 2014 IBM Beacon Award for Outstanding Smarter Commerce Solution. This honour has been awarded to Salmon for delivering exceptional solutions that drive business value and transform the way their

Salmon enhance Halfords online customer experience unveiling their new digital platform for the future

Thu, Nov 14, 2013 16:56 CET

Salmon , the eCommerce digital agency, is pleased to announce the unveiling of Halfords new digital platform for the future and overhaul of their existing website. This marks the next phase in the leading retailer’s strategy to drive growth online and to its portfolio of 465 superstores nationwide. The redesign is the latest development to enhance the customer experience and has been deployed across the .com and .ie websites, plus mobile and tablet optimised sites, in less than six months. Halfords Digital Director, Clive West said: “Our new website represents

Halfords and Salmon make the shortlist at the 2012 Oracle Retail Week Awards

Tue, Feb 28, 2012 11:30 CET

Salmon, specialists in delivering eCommerce solutions today announced that Halfords have been shortlisted in the highly sought after category – Brandbank Multichannel Retailer of the Year, at the 2012 Oracle Retail Week Awards.It looks to be a fiercely fought category this year, with competition from other retail giants including, Argos (also a Salmon customer), Debenhams, House of Fraser, John Lewis, New Look and Tesco. Halfords have a strong multi-channel offer, combining store, online, mobile and apps to deliver a compelling customer experience. They provide an excellent case study in

Salmon Develop iPhone and Android Apps for Halfords

Fri, Jul 08, 2011 11:29 CET

Salmon delivers eCommerce optimisation services to Kiddicare.com resulting in 86% increase in repeat purchases

Tue, Mar 01, 2011 12:32 CET

Watford, London – March 1st 2011 Salmon, specialists in delivering eCommerce solutions for leading brands in retail, insurance and retail finance markets, is successfully helping Kiddicare.com optimise its online marketing and eCommerce operations. Recent benefits of activity to date include; 1. 86% increase in number of customers who make repeat purchases 2. 500% increase in number of customers who opt-in to receive emails and newsletters 3. £165,000 incremental revenue from second purchases during first two months Scott Weavers-Wright, Partner at Kiddicare.com said, “Salmon advised us to

Pets at Home extend multi-channel capability with the addition of “Click and Collect” and reap the rewards – doubling order expectations

Wed, Nov 03, 2010 15:38 CET

3rd November 2010 - Pets at Home today announced the successful implementation of “Click and Collect” on http://www.petsathome.com delivering a seamless shopping experience whether customers shop online, in store or over the phone. Evidence so far, demonstrates that “Click and Collect” has been well received by customers with orders double that expected and Pets at Home anticipate this will grow as the service becomes more recognized over the coming months. Matt Stead, Director of Multi Channel at Pets at Home said, “Click and Collect” was part of our strategy when we implemented a new

Salmon help Halfords.com Go Mobile As Smart Phone Access Soars.

Mon, Aug 16, 2010 14:02 CET

Watford, London August 2010 - Salmon, specialists in delivering eCommerce solutions today announce the successful development and launch of Halfords’ mobile platform, enhancing the retailer’s multi-channel proposition and delivering a unique and compelling mobile shopping experience for its customers. 5% of traffic to www.halfords.com is from internet enabled mobile phones. Visitors to Halfords.com using any popular mobile device will automatically be directed to the new mobile platform where they can search for products, read customer reviews, make product comparisons, locate their nearest

Salmon selected by Jacques Vert Group to develop new multi-channel eCommerce platform

Thu, May 27, 2010 14:48 CET

Watford, London – May 2010 Salmon specialists in delivering eCommerce solutions are delighted to announce they have been selected by Jacques Vert plc, to design, deliver and manage the implementation of their new multi-channel eCommerce platform. Salmon will develop new sites for the four womenswear brands within the Jacques Vert Group including, Jacques Vert, Planet, Precis and Windsmoor. Ian Johnson, Finance Director at Jacques Vert said, “We needed to replace our existing system as it was becoming difficult to manage and unable to cope with our plans to provide a more personalised and

Salmon selected by Jacques Vert Group to develop multi-channel eCommerce platform

Thu, May 20, 2010 10:45 CET

New websites will be developed for brands including Jacques Vert, Planet, Precis Petite and Windsmoor Watford, London – January 2010 Salmon specialists in delivering eCommerce solutions are delighted to announce they have been selected by Jacques Vert plc, to design, deliver and manage the implementation of their new multi-channel eCommerce platform. Salmon will develop new sites for the four womenswear brands within the Jacques Vert Group including, Jacques Vert, Planet, Precis and Windsmoor. Ian Johnson, Finance Director at Jacques Vert said, “We needed to replace our existing system as

Salmon help Barratts launch their first iPhone App - as the retailer ramps up its mobile commerce strategy

Thu, May 13, 2010 11:09 CET

Salmon help Barratts launch their first iPhone App – as the retailer ramps up its mobile commerce strategy Watford, London May 2010 - Salmon, specialists in delivering eCommerce solutions today announced they have helped the leading UK shoe retailer launch their first iPhone App; following the successful redevelopment of Barratts entire eCommerce platform in 2008. Supporting their vision for multi-channel excellence, Barratts’ new iPhone application currently delivers a virtual shopping experience, encouraging customers to explore and interact with their portfolio of branded footwear. For

Salmon implement new intelligent eCommerce website for Endsleigh Insurance

Tue, Feb 16, 2010 11:38 CET

Watford, London February 2009 – Salmon, specialists in delivering eCommerce solutions today announce the complete implementation of a new intelligent eCommerce website for Endsleigh Insurance Services Ltd, the number one student insurance provider. Endsleigh chose Salmon to ensure its customers benefit from a truly exceptional online experience that includes the ability to purchase insurance & financial products and services directly via the internet. Ian Passmore, Managing Director of Endsleigh said: “Endsleigh prides itself on understanding its customers and their insurance needs. The

Dot.com First From Halfords

Wed, Feb 03, 2010 10:39 CET

Watford, London February 2010 - Salmon, specialists in delivering eCommerce solutions today announced the successful implementation of "Free Delivery To Store" functionality on Halfords.com. This innovative new service means customers can order any item available on Halfords website then pick up from their local store – free of delivery charge. This dramatically extends the breadth of range customers can access and saves them the cost of delivery. “We continue to invest in Halfords.com to make it easier and more enjoyable for customers to shop with Halfords. “Free Delivery To Store” builds

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