Salmon Ltd

About Us

Salmon is a global commerce service provider that defines and delivers market-changing commerce strategies and solutions for the world’s leading brands. We have a reputation for using our technical know-how to make things happen. But we are creative too, which means we don’t always give clients exactly what they ask for. Instead, we call on our commerce expertise to put forward new and challenging ideas. We then help brands decide what to do, before we go on to deliver. With Salmon, clients grow their online revenue and profit. We are trusted to run commerce solutions that generate more than £3 billion in sales each year. Established in 1989, we have operations in London, New York, Sydney and Beijing. Our clients include Akzo Nobel, Argos, Audi UK, Halfords, Kiddicare, Morrisons, Premier Farnell, Sainsbury’s and Selfridges. Visit www.salmon.com.

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“We now have a world class platform underpinning our business and supporting our digital transformation. It contains all our product details, customer information and orders and is supporting our multichannel operation. Our customers are now able to interact with us through whatever channel they choose, which is leading to increased customer satisfaction and loyalty and will ultimately drive DFS sales.”

Russell Harte, Head of Multichannel Development & Delivery at DFS said

“The amount of information our clients have to handle is growing exponentially, as they add new channels like video, contact centre and social media to their existing corporate data. Dom will work with our clients to help them use data creatively, drive growth and create new business and revenue streams.”

Neil Stewart, CEO at Salmon said:

“Data volume, variety and velocity is not big news. Putting it to good use is. Unless you have a vision, there’s little value in spending huge sums of money just to aggregate it, sort it or cleanse it. I look forward to helping our clients shape their vision and put their data to work to increase customer engagement, improve loyalty and develop fans. It needn’t be rocket science, just some clever thinking and smart technology to deliver true competitive advantage.”

Dom Chudleigh commented:

“Iain brings valuable know-how to Salmon and will be an asset to the management team. His knowledge of commerce and international experience will be invaluable as we look to define more innovative solutions for our clients and grow our presence globally.”

Neil Stewart, CEO

“I look forward to expanding Salmon’s business globally and leveraging our relationship with WPP around the world as we look to help clients exploit the changes we are seeing in the digital market.”

Iain Devine, Commercial Director

With a very tight deadline for this project, the Salmon and Halfords team have delivered a huge amount of work in a short space of time. This has only been possible due to our innovative ways of working and the team’s commitment to delivering for the client. I am pleased to say that this has allowed us to deliver the new site on-time, on-budget and Halfords to achieve their business objectives.

Neil Stewart, CEO at Salmon

Our new website represents a real commitment to Halfords online offer. More and more of our customers want to use the web as part of their purchasing trip with us. We’ve consulted extensively with them and believe the improvements we’ve made will increase the ease and enjoyment of shopping with Halfords.com.

Halfords Digital Director, Clive West said:

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Salmon joins WPP

Wed, Jan 23, 2013 14:48 CET

Salmon announces that WPP has acquired the entire issued share capital of Okam Limited, the holding company of the Salmon Group (“Salmon”).With a unique combination of technical and business expertise, Salmon provides digital consulting, design, delivery and support services to leading retail, wholesale and manufacturing brands including Akzo Nobel, Argos, Game, Halfords, Kiddicare, Morrisons, Selfridges and Premier Farnell.Salmon clients have won recognition for their eCommerce and multi-channel achievements, including Retail Week awards for Multichannel Retailer of the Year, Technology

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Salmon joins WPP

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