Lack of online integration holding back international revenues for UK B2B organisations
New survey reveals that B2B organisations are struggling to extend their online footprint abroadB2B organisations in the UK are struggling to extend their existing online offerings to the rest of the world, despite success selling through existing channels. This is according to newly released research jointly commissioned by Master Data Management company Stibo Systems and ecommerce digital agency Salmon . The research findings revealed that 72 per cent of UK B2B organisations sell internationally, but only